My friend and superstar REALTOR Adam McGrew recently shared a unique concept that he uses when talking commissions with sellers. He focuses his script around what the competition is offering and how the seller can be more competitive in the market.
His first step is to print a map of the area along with a list of properties that are currently for sale near the new listing. He then researches the compensation offered to buyers agents and highlights this information in his presentation. Next he asks the seller a simple question "So, you do want to be competitive, right?"
Not only do most sellers want to match the current compensation offered to buyers agents in the market, many want to incentivize buyers agents and encourage more showings by offering a higher compensation percentage.
Watch the video for more details...
We know the number one reason why a home will or won't sell is the price. It's our number one marketing tool. But beyond price listings often fail to sell because of other key factors including how the home is marketed to the public.
As the market changes the importance of marketing and merchandising listings is becoming critically important. One technique that can provide a relatively inexpensive solution to making your listings more attractive is virtual staging.
Virtual staging can help generate showings and offers by allowing buyers to visualize the home in a more appealing way and give them ideas on how they can transform they home after they complete their purchase.
Watch this quick video as Jim demonstrates Virtual Staging photos along with recommendations for companies that offer this unique service.
Do you need more leads, more listings, more buyers, and more closings?
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