I've noticed a common practice among the top performers in the country, and it's what I like to call an "Easy Exit Listing Guarantee."
The question for you is, do you have one, and are you effectively marketing it? And what exactly is an Easy Exit Listing Guarantee?
It's pretty straightforward: It means that if a seller feels you're not meeting their expectations, if they're unsatisfied with your service or marketing, they can exit the listing and hire another REALTOR.
Now, there are a couple of conditions to consider.
First, they need to give you a 48-hour window to address the issue. Some may prefer 24 hours or 72 hours, but there should be a timeline for addressing any perceived problems.
Second, they can't exit the listing if it's pending or close to closing.
Those are the two key caveats.
So when you're in a listing appointment, you can say, "I want my clients to feel completely satisfied with my service, so I offer an Easy Exit. If you're ever dissatisfied, just give me 48 hours to correct the issue. If I can't, you're free to fire me and hire another REALTOR. Does that sound fair?"
Most people will say yes, and you can seal the deal with a handshake.
Now, as someone who has listed hundreds of properties for owners and dealt with expires and more, I'd take it even further.
I'd say, "There's no caveat, no 48-hour requirement. I offer a true Easy Exit Guarantee. If you wake up one morning and just don't like my haircut, you can cancel the listing and hire another REALTOR, with the only condition being that it can't be pending."
This approach might seem bold, but it's surprisingly effective. I hardly ever had a listing canceled because I provided exceptional service, and my clients appreciated that.
Don't be afraid to embrace this strategy. View it as an opportunity to secure more listings and make clients comfortable, knowing you have their best interests at heart. It's not about trapping them into a listing; it's about building trust and confidence.
Consider the Easy Exit Listing as a part of your marketing strategy.
Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?
+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker
When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.
When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.
These benefits include:
20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.
Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.
Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.
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At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.
Visit https://www.erealestatecoach2.com/explorecoaching to learn more.
Jim would like to talk to you about your real estate business with a complimentary 30 minute coaching session.
During the call be prepared to discuss - Your goals for the next twelve months. Your time management and priority management strategies. Your willingness to change and adapt to a changing market landscape, and your biggest choke points - what's really holding you back
The road to transformation starts with small steps. Take your first towards a better real estate business today...