Hey, guys. When you're sitting with a seller and you've taken the listing, it's important to have what I call the "red flag conversation."

Here's how it goes: I say, "Hey, Mr. and Mrs. Seller, now that we've listed your home, I want to explain the next steps. We're going to get your property into the MLS, turn on my marketing engine—yes, I call it a marketing engine—and your home will be exposed to every buyer in the market. In the first couple of weeks, all those buyers will take a look, and one of three things will happen."

Scenario A: We get a ton of showings, which is great. That means buyers in large numbers accept the price and want to see the home.

Scenario B: The buyers look, but there are very few showings—a small trickle. That's a red flag, signaling that buyers don't think we got the price right. If that happens, I'll reach out to you in the first five days because I'll be monitoring the showing reports in real time. If I don't see significant activity, we'll discuss this...

Okay, guys, if you're a brokerage owner or team leader and you want your team to remember one key market statistic this week, what would it be? Something like:

• "Home sales are up 10%"
• "Pending sales are up 6%"
• "Listings are up 55%"
• Or "Home prices are up X."

How do you get people to actually remember those stats?

I'll tell you what you shouldn't do. When you have your next office meeting, don't do a "data dump," which is what we often do as brokerage owners or team leaders. We throw out 25 different stats, and guess what?

Nobody remembers any of it.

Instead, share just a few key stats—maybe three to five—and then clearly state what you want them to remember.

When you tell them what to remember, they actually retain it because you've set the expectation.

At the beginning of the meeting, I might say, "Hey, I want you to remember this: The list-to-sell price in our market has dropped from 100% to 98%. That means sellers are getting 98% of their asking price, which is still ...

Success in real estate isn’t just about closing deals—it’s about staying mentally strong in the face of constant pressure. In this episode, we sit down with Nicholas Tarquino, a top-producing agent at Carbutti Real Estate, who closed an impressive $16 million last year in both commercial and residential transactions.

Nicholas shares his approach to staying grounded while navigating high-stakes deals, helping clients through stressful situations, and making sure they never settle for less than they deserve. As a true problem solver, he reveals how mindset, resilience, and emotional intelligence play a critical role in achieving consistent high performance.

Quick question for you—since the beginning of the year, how much time have you invested in lead generation? Whether it's with your sphere of influence, open houses, FSBOs, expired listings, absentee owners, or geographic farming, where have you focused your efforts?

To maintain a consistent income without the ups and downs, you should be dedicating at least an hour a day to lead generation. But remember, we don’t do what we don’t schedule. If it’s not on your calendar, it’s unlikely you’ll actually do it. There will always be distractions pulling you away from this essential task.

Let me give you a simple strategy to ramp back up into regular lead generation. Because if you’ve been doing little to none for the past three to six months, jumping straight into an hour a day can feel overwhelming.

The solution? The Plus One Strategy.

It’s simple—just do one of these activities today:

• One call
• One text
• One video text
• One handwritten note
• One social media post

If you really wan...

In this episode of The eRealEstateCoach Podcast, host Jim Remley welcomes Carol Goulart, a powerhouse real estate professional with over nine years of experience, a deep commitment to client relationships, and a unique expertise in serving international investors—especially the Brazilian market. Carol has built a thriving business by referral, delivering top-tier service, expert negotiation skills, and a seamless experience for buyers, sellers, and relocating clients. Fluent in English, Portuguese, and Spanish, she has carved out a niche helping international investors navigate the U.S. real estate market, overcome cultural and legal hurdles, and find the best opportunities for long-term success.

Did you know that 74% of consumers base their hiring decisions on branding? That means nearly three out of four people are making choices based on how a business presents itself.

So as a REALTOR, how strong is your branding right now? If you looked at all your branding—your website, business cards, presentation materials, and stationery—does it all feel cohesive? Does it represent who you are and what you offer? Or is it a mismatched mess, completely inconsistent?

If your branding is all over the place, it’s time to fix that. Since branding plays such a big role in decision-making, we need to ensure yours is dialed in. Let me share a couple of branding tips I’ve learned from top marketing experts over the years.

One of those experts is my friend Tiffany Wilkerson. She taught me that a brand shouldn’t just be some random, funky logo. Even though she creates incredible logos, the best branding advice she gave me was this: for REALTORS, the most powerful brand you can have is your own ...

What does it take to launch a real estate business from scratch and hit $15M in sales in just a year? In this episode, host Jim Remley sits down with Sean O’Gorman, a rising star in the Central Oregon market, to uncover the strategies that fueled his meteoric rise. After starting his career on a top-producing team in Phoenix/Scottsdale, Sean leveraged that experience to catapult his success in a brand-new market—without an existing network or connections. In just 12 months, he has not only built a thriving business but also earned multiple awards and designations while becoming a leader and mentor in his office.

Here's a question for you:

If I were to look at your website today—pull it up and review it together—would it truly represent the market or niche you serve? Would it showcase what you actually sell?

Or would it just be a big, beautiful picture of you, with no clear indication of your market? If your website doesn’t clearly reflect your niche, that’s a mistake. Your website should visually and contextually align with the market area you serve. The photos, the language, and the messaging should all match your target audience. This is key to becoming a hyperlocal agent.

A hyperlocal agent is someone people immediately associate with a specific market. So take a moment today and analyze your website—does it truly reflect the area you serve? Making this small adjustment can significantly improve engagement.

Now, let’s take it a step further. Look at your social media. Are you a strong representation of your market there? Are you showcasing all aspects of your local area? Do you have a Y...

As a brokerage or team owner, you should be recruiting every day—at least one hour a day. If you're not, that's a whole different conversation. But let’s assume you're doing your job, recruiting daily, because that’s the #1 way to bring new agents into your office.

When you get an objection, how do you react? Do you see it as an opportunity or something that scares you? Do you embrace it, or do you run from it?

Objections are just like the ones you get from buyers and sellers—they actually show interest. The worst thing that can happen is getting no objections at all. If a recruit gives you zero pushback, doesn’t respond, or their eyes glaze over, that means they’re not interested. They just want to move on, and you’re nothing more than a nuisance to them.

But when they object, that means they’re engaged. They’re processing what you’re saying, thinking it over, and that’s a good thing.

One of the best ways to handle objections is to anticipate concerns before they come up. Put your...

If you're a recruiter for your company, a brokerage owner, or a team leader, there's something important you need to understand: you have to recognize the strength in every weakness and the weakness in every strength to succeed.

We can't be all things to all people in real estate. You might have a large brokerage or a small one, a great physical office or none at all, be part of a franchise or independent, have top-tier technology or limited resources. The key is not to get hung up on what you don’t have. If you use it as an excuse to avoid recruiting and prospecting, you’re holding yourself back.

Instead, ask yourself: what's the strength in the weakness? What's the weakness in the strength?

For example, let’s say someone tells you, “I don’t want to work for a competing broker.” That’s a valid concern. If you are a competing broker, you need to be prepared with the right response.

You could say:

"I totally understand where you're coming from. But can I share why being a competing...