So what are five reasons why someone should list their home in today's spring market, spring of 2025? I'm going to walk you through these reasons, and you can share them in an email, a newsletter, or your own video to your clients.

First, interest rates have come down from their highs. We're not at the peak anymore. In the past few weeks, rates have started to dip because there's talk of a potential recession. While a recession isn't great for the economy, it can actually benefit real estate by lowering interest rates. Buyers are catching onto this and becoming more active—more loan applications, more market activity.

Second, buyers are still out there. Despite everything happening in the economy, the job market, and beyond, people still want to own homes. Over 90% of American adults want to own a home—they're just trying to find a way to make it happen. Homeownership may have dipped over the years, but that desire to stop renting and start owning is still strong.

Third, inventory i...

If you're running a great office meeting, and hopefully you are as a brokerage owner or team leader, you should be hosting these at least once a week. These meetings should be inspirational, motivational, and educational. Something people actually get excited to attend.

If you're doing that, I want you to start thinking about using your meetings as a recruiting opportunity. If you have strong relationships with co-op agents at other firms, why not invite them to your office meeting? Worst case, they say no. But you could say something like:

"Hey, we love working with you. We'd love to have you join us and check out our company. Just come experience an office meeting. I know we haven't closed a deal in a while, but if you want to see what we're all about, we'd be happy to have you. By the way, we invite co-op agents all the time. You can even pitch one of your listings or a buyer need—no pressure, just a chance to connect."

Another approach is if you have a guest speaker - a lender, ...

Hey guys, right now we have an incredible opportunity to talk to our clients. They’re nervous, frustrated, and anxious. What are they anxious about? They’re worried about the trade war, the stock market, their 401(k)s, their ability to retire on time, and even the possibility of losing their jobs.

There’s a lot of anxiety in the market right now.

You can sit back and hope everything gets better, or you can take action. Your game plan should be to reach out to everyone in your database this week—either with a call or a text. I prefer a call.

You can say, “Hey, I know you’re watching the stock market like I am, and you’re seeing all the turmoil with the trade war. How are you feeling about it? I’ve been talking to a lot of my clients, and some are thinking about diversifying their portfolios by investing in real estate. Real estate is a safe, stable, and secure investment. It went up 5.2% last year, and it has a baseline value. The baseline value is whatever you can rent the property ...

If you're a brokerage owner or team leader, I’ve got a question for you:

What drives market share? When you look at a ranking report of your company or team against others in your market, what drives that market share higher?

If you want to go from 1% to 2% or from 5% to 10%, the number one driver is your ability to recruit experienced agents. Here’s why: As you recruit these agents, their production gets added to your team’s numbers, and your market share will rise.

But what we often forget is that when you pull an agent from Company A to your company, Company A's market share goes down, and yours goes up. So, you get a double whammy—Company A goes down by 1%, and your company goes up by 1%. That means the spread grows by 2%.

By focusing on recruiting experienced agents, you grow your market share that much faster.

If you want a path to start doing this and dive into recruiting experienced agents, head over to our website at eRealEstateCoach.com. Check out the new webinar I creat...

This is the season of open houses. We should be doing more open houses than ever. When you’re hosting them, think about incorporating curiosity questions into your conversational strategy. Curiosity questions can unlock the door to continuing a relationship after someone leaves your open house.

Let me give you an example. What if I said, "Hey, feel free to walk around the house. I’ll answer any questions you have and point out some unique features. But one quick question for you— the seller has authorized me to give anyone who’d like a copy of the CMA we used to price the property. The comparative market analysis—it's almost like an appraisal. Would you like a copy of that?"

This is catnip to most buyers. They usually can’t resist wanting it. Often, they’ll say yes. I’ll respond, “Great! I can text it to you or email it to you—what would you prefer?”

Now I’ve gotten permission to continue the relationship.

Of course, before I make this approach, I would’ve cleared it with the selle...

If you're a brokerage owner or team leader, what do you think agents are thinking about right now? Are they more nervous or less nervous than they were a year ago? Do you think they're feeling more emotional turmoil or anxiety than before? I would say yes, and the reason is the ongoing trade war, stock market turmoil, and what's happening with the overall economy.

There’s definitely some anxiety out there, and this is a great opportunity for us. I want you to see this as one of the best opportunities of the year for recruiting.

These agents want to be rescued.

They want leadership.

They want someone to tell them, "Hey, I’ve got a plan for you. We have a plan that can help you move from A to B, from B to C, and from C to D—helping you grow despite the market conditions. Our organization is not a market-driven company, but a strategy-driven company.”

If you can convey that passion and give examples of agents who joined you in the last 12 months and found success, your ability to rec...

Hey guys, with the trade war heating up, renters are concerned about inflation. This is a great opportunity to have a conversation with them, and really put it out there on social media. You could do a video, or send out mailings about inflation likely rising again.

We can say, "Hey, if you're concerned about the trade war and inflation starting to rise again, remember we all lived through COVID when rents skyrocketed. A lot of experts are starting to say that this could happen again. So, if you're worried about that, one of the best ways to hedge is to buy your own home."

I know buying a home can seem like a stretch if you’ve never explored that route, but here’s what buying a home does for you. Even though you might have to stretch a bit for that payment, it locks in your payment for 30 years.

Your payment might seem expensive today, but five, 10, or 20 years from now, it won’t be. If you stay a renter, your rent is guaranteed to increase every year. It’ll keep getting higher and ...

What is a standard agent and a gap agent?

If you're a brokerage owner or team leader, you need to understand the difference between the two because it can really impact your recruiting.

Let's say you've created a master list, what we call an avatar list in our coaching program that includes people you're trying to go after. Maybe it's 300, 400, or 500 agents in your market that you've identified as ideal candidates for your company. They're the ones you want to bring on.

Now, if you started researching them individually, you'd likely find that you could classify them as either a standard agent or a gap agent.

What’s a standard agent? A standard agent is someone who has closed a transaction in the last 90 days, meaning they’re typically closing four to six to twelve or more deals a year.

A gap agent, on the other hand, is someone who may have done well in the past but hasn’t closed a transaction in the last 90 days.

Who’s more likely to make a move? The gap agents.

They're lookin...

In my second year as a real estate agent, I took 150 listings. Managing that as a young 20-year-old was a lot, but I knew early on that I needed to systemize my business. That's when I implemented something I called the "auto price reduction."

When I met with a seller, I'd say something like:

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"Hey, Mr. and Mrs. Seller, as part of my communication strategy, I like to do something a bit outside the box. Every two weeks, you'll receive a message from my team—back then it was a letter, but today it would be an email—asking if you want to consider adjusting your home's price if it hasn't sold yet.

I don't want you to be offended by it. If you're not interested in a price reduction, just disregard it. If you want to think about it, set it aside. But if you're open to having a deeper conversation about possibly adjusting the price, we can discuss it. It's simply a prompt to keep the conversation going every two weeks.

The reality is, the longer a home sits on the market, the harder ...

As a brokerage owner or team leader, you have a tech stack, right? We all have a tech stack of some kind, the technology we provide to our agents and teams to help them operate effectively in the local market.

But here's the question: Are you eating your own dog food? Do you know how to use your tech stack from top to bottom, inside and out? More importantly, are you using it every single day? Are you fully engaged with all the bells and whistles so that your agents see you actively using it?

When your team sees you texting out of it, video texting, using it for social media, and running drip campaigns—fully immersed in the CRM—they take notice. They follow the leader. If you're not leading from the front, why would they adopt it?

If you find yourself not fully understanding your own tech stack, it's time to dive in. Use it daily, attend all the training, explore the help sections, and go through all the tutorials. Learn it because you likely invested tens of thousands of dollars in...