This is the season of open houses. We should be doing more open houses than ever. When you’re hosting them, think about incorporating curiosity questions into your conversational strategy. Curiosity questions can unlock the door to continuing a relationship after someone leaves your open house.

Let me give you an example. What if I said, "Hey, feel free to walk around the house. I’ll answer any questions you have and point out some unique features. But one quick question for you— the seller has authorized me to give anyone who’d like a copy of the CMA we used to price the property. The comparative market analysis—it's almost like an appraisal. Would you like a copy of that?"

This is catnip to most buyers. They usually can’t resist wanting it. Often, they’ll say yes. I’ll respond, “Great! I can text it to you or email it to you—what would you prefer?”

Now I’ve gotten permission to continue the relationship.

Of course, before I make this approach, I would’ve cleared it with the selle...