Hey guys, you know what everyoneâs starting to get right now?
Their property tax statements.
When people get those statements, they rush to open them and think, "My homeâs worth more than that," or "My propertyâs worth less than that," or something in between.
Hereâs an opportunity for us. Why not reach out to all of your clients, your sphere of influence, and your social audiences with this message:
âHey guys, youâre probably getting your property tax statements around now. If you look at that assessed value and disagree with it, or just want an updated value of your property, give me a quick call or text. I do this as a free service for all my friends and family, just to keep you in touch with your finances and your equity position.â
Thatâs it! Thatâs the messaging. People will absolutely take advantage of this, and it opens the door to conversations.
You might wonder, "Jim, why would I do this if theyâre not interested in selling?" Youâre doing it because friends refer friends...
Hey guys, did you know that only 5% of REALTORS reach out on the one-year home anniversary after selling someone a house?
Isnât that crazy? Just 5%! And even fewer do it for the second, third, fourth, or fifth year.
But if youâre one of the 95% who havenât done this, hereâs your opportunity. Go back â not just this year, but 2, 3, 4, or even 5 years â and load up the contacts youâve forgotten about. Give them a quick call today and say, âHey, I just wanted to wish you a happy belated one-year (or two, three, five-year) anniversary on your home purchase.â
And by the way, take a couple of minutes to run an updated equity analysis for them. Say, âHereâs how much money youâve made on your house in the past few years. Iâm sending you the report so you can check it out.â
If you start doing this every year with all your past clients, your business will boom. This simple gesture can unlock so much potential.
At the end of that conversation, after delivering the home equity update, say thi...
Welcome to the podcast! Today, weâre diving into the insights of Monica, a seasoned entrepreneur and coach with a wealth of experience, training, and strategic know-how. Monica is dedicated to helping experienced real estate agents achieve greater successâearning more in less time, with less stress. Her approach? Itâs all about eliminating the dreaded income roller coaster and building a steady, thriving pipeline. With Monicaâs guidance, youâll not only see consistent growth in your business but also find more time to enjoy the things you love with the people who matter most.
Hey guys, are you afraid of ghosts? A lot of us are, but letâs put aside the spooky ghosts and talk about your business ghosts.
What are business ghosts?
If you dive into your CRM, your phone, or even your social media and see people you donât recognize, you might think, âMaybe I should delete them.â
These are the ghosts in your machineâpeople youâve forgotten. Donât delete them!
Instead, I want you to rekindle that relationship. Hereâs how: reach out via text, phone call, or direct message. Say, âHey, Iâm cleaning up my records and came across your name. Iâm just trying to remember how we connected.â
Theyâll respond with something like, âOh, Jim, we met at an open house,â or âWe met here or there.â Then you can say, âThatâs right! I remember now. How are you guys doing?â
From there, youâll rekindle the relationship. This could lead to a sale, a referral, or even a valuable connection that you would have deleted otherwise.
So, make sure you seek out these ghosts. If you spent on...
Hey guys, what is your power base number? This is an essential number that every REALTOR should know. Your power base number is simply this: if I take my database size â and you should know your database size, whether itâs 195, 232, or 182 â you should know that number. If you donât, youâre not in control of your business (which is a whole other conversation).
Letâs assume you do know it. Letâs say your database size is 232, and you closed 22 transactions last year. If I divide one into the other, 232 divided by 22, it tells me that for every 10.5 people in your database, youâre averaging one closed sale.
Thatâs your power base number.
You can use that number in a few ways. For business planning, you can say, âIn 2025, I donât want to close 22 transactions; I want to close 30." Since you know your power base number (closing one transaction for every 10.5 people), you can calculate that 30 times 10.5 equals 315.
Now, you can say, "I currently have a database of 232, but I need 315 t...
On todayâs podcast, weâre joined by Cole Harvey, a seasoned Real Estate Broker experience in residential sales, investment properties, and luxury estates. As the Broker of Record at Lifetime Realty and Investments, Cole serves all of Southern California, bringing a personal, hands-on approach that has earned him a loyal client base. His expertise extends to distressed properties, Short Sales, and REO transactions, helping clients navigate complex situations. With a background in sales, marketing, and project management in the architecture and construction industries, Coleâs diverse experience makes him a trusted guide in the real estate world. Listen as Cole his best advice to agents and Brokers who would like to grow their business.
Over the course of 6.5 years Dionne Malush and Mike Hanlon have cultivated a thriving team of over 200 agents, fostering an environment of growth, learning, and resilience. Dionne, a graduate of the Art Institute of Pittsburgh, has blended her expertise in graphic design with her real estate acumen to craft a unique and dynamic approach to the industry. Mike transitioned from a decade-long career as a chiropractor to real estate, bringing a fresh perspective on personal fulfillment and financial freedom. Together, Dionne and Mike champion an abundance mindset, learning from mistakes, and continuous improvement. They understand the intricacies of scaling a business, making strategic hires, and aligning team members with the companyâs vision. Their complementary skillsâDionneâs creative marketing strategies and Mikeâs operational expertiseâhave revolutionized how real estate is conducted in their region. Join us for a powerful and fun conversation!
Check out the full blog post at https:...
As we approach the end of summer, many listings might still be lingering on the market. Currently, two-thirds of listings in the U.S. have been on the market for over 30 days, and 40% have been on the market for over 60 days. We're seeing more listings and less activity on the sales side, leading to a buildup of inventory and a shift toward a buyer's market.
If you have a listing thatâs been on the market for a few weeks with little activity, try this script:
"Hey, Mr. and Mrs. Seller, this week Iâm refreshing all my listings. Hereâs what that means: Iâll be updating the lead photos so your listing looks new in the MLS. Iâll also revise the property description and review all the data points to ensure everything is accurate.
Iâll also schedule a 'meeting the market' to discuss any potential improvements to the listing. This meeting involves considering any incentives we might offer buyers or buyerâs agents. For buyers, we could consider offering to buy down the interest rate, contri...
So, how are you going to communicate your buyer agent commissions now that the MLS policies have changed?
We canât list them in the MLS anymore, and agents and offices are coming up with different approaches. I want to share one of my favorite ideas that Iâve seen a few offices implement.
One office is using a Google Sheetâa live, online spreadsheet. The Google Sheet lists all their property addresses in one column and the corresponding buyer agent commissions (BACs) in another. Itâs simple but effective. Since itâs a live document, you can update it in real time. The sheet generates a URL, so anyone with that link can access it and see the current BACs.
Now, hereâs the cool part: With that URL, you can create a QR code using any free online generator. Attach the QR code to your marketing materials, and when someone scans it, theyâll be taken directly to your Google Sheet with all the BACs. As you add or remove listings, the document updates automatically. Itâs a straightforward sol...
How many of you are using cold emails to reach out to neighborhoods or farm areas?
If youâre not doing it yet, itâs something you might want to add to your toolkit. You donât need to send thousands of emailsâmaybe just 50 or 100 at a time. Keep it manageable.
You might be wondering, âJim, where do I find these email addresses?â
There are plenty of places to find them. One of my favorites is REDX. They often have email addresses for homeowners in certain neighborhoods. They might not have them all, but they have a surprising number. Once you have those email addresses, you can send out emails to solicit listings or at least start a conversation about potential interest in selling.
Hereâs an idea: use the same script youâd put on a postcard or mailing and adapt it for email. Then, take an integrated approachâsend both the physical mail and the email. You can also add âlayersâ by sending a text and running a social media ad targeting that neighborhood.
REDX has a system called Ad Bui...
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