What if I told you that there's a new opportunity in the market and no one's looking at? It's what I call a New Delta. A Delta is a point between two markets statistics which creates a gap, and that gap is opportunity. 

Some sellers are still hesitating on moving forward with the selling process in large part due to two key reasons. Safety and they don't know where they're going to move next.

When COVID started back in March most of us were on top of it. We had the health questionnaire and protocols in place for buyers and sellers. We were really clear with buyers and sellers about how we were keeping them safe. But as time has passed and the real estate market has ramped up the message has faded. We don't see as many agents having those conversations and especially not having conversations in their marketing.

Now is the time to dive back and start talking about safety and protocols. Keep marketing around safety in your social media, in your flyers, in your campaigns, and on your website. Lay it out for your buyers and sellers. Show potential sellers with photos and video that what you are doing to keep them safe during showing. Show yourself with opening doors, widows,...

53% of all real estate sales are now being done with a Millennial. Yes, the millennial generation is actually a bigger generation, a more powerful generation, than the Baby Boomer Generation. Millennials are buying and selling homes. Because of this we have to shift our attention and ask ourselves:

 "How can I market myself to this huge demographic, this massive group of people?"

The answer? By becoming a better marketer and really focusing in on what is it going to take to attract and keep millennial clients engaged.

Here are 5 Ways to Engage with the Millennial Audience:

1) Use Social Media. Obviously social media is where millennials spend most of their time. To connect we need to be posting 5 to 10 times a week on social media on places like Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, and Snapchat. Yes, there are a lot of different platforms out there. Pick the ones that you're going to use and then stretch and keep stretching...

During this Podcast we have Matt Johnson author of the new book - MicroFamous: Become Famously Influential to the Right People. Matt is a real estate industry veteran who has worked with some of the most influential industry leaders in the real estate business. He is also the co-host of the wildly popular Real Estate Uncensored podcast.

During this episode we dive into some of the concepts and strategies for creating influence within your core audience group.

As Matt points out "Right now, there is a group of people running a simple, profitable business without being glued to their phones, their social media, or their marketing strategies. What’s their secret? They have become famously influential to the right people. And so can you!"

During this episode we dive deep into tactical real world strategies for creating powerful, meaningful connections with your database and the POWER Centers in your community.

In a world of influencers and social media...

What is a Legacy FSBO?

This is someone that put their house on the market but then they got cold feet, or they got tired, or maybe frustrated so they removed their yard sign and threw in the towel.....but they forgot to remove their listing from all the places they may listed their home, places like FSBO.com, and others. (Google FSBO's in your city for a complete list of sites that may contain Legacy FSBO's)

This provides you with a unique opportunity to reach out to these potential sellers. For instance you might say something simple like:

"Hey, I just was doing some deep research in your neighborhood this morning and I noticed you had your home on the market last June. Just a quick question, would you still consider selling to a cash buyer? Would you still consider selling for the right price? Would you still consider selling to a qualified buyer? Because I've got a really strong group of buyers that are out in the marketplace looking right now. If you've ever considered, still...

My friend and superstar REALTOR Adam McGrew recently shared a unique concept that he uses when talking commissions with sellers. He focuses his script around what the competition is offering and how the seller can be more competitive in the market.

His first step is to print a map of the area along with a list of properties that are currently for sale near the new listing. He then researches the compensation offered to buyers agents and highlights this information in his presentation. Next he asks the seller a simple question "So, you do want to be competitive, right?"

Not only do most sellers want to match the current compensation offered to buyers agents in the market, many want to incentivize buyers agents and encourage more showings by offering a higher compensation percentage.

Watch the video for more details...

As many of you are aware my wife and I live in Southern Oregon, over the past several weeks the entire West Coast has been ravaged by Wildfires. In our area two fires touched our lives. The first was the Alameda fire which burned through the towns of Phoenix and Talent Oregon and touched areas of Medford, Oregon. The second was the Obenchain Fire which caused a level 2 evacuation of where our personal home was located.

The outcome of these fires is that 2300 homes have been lost with hundreds of families displaced. While our personal home was safe, we did end up losing three duplexes to the Alameda Fire. These properties were in the center of a densely populated area where you would never think a wildfire would touch the structures. The good news is that our tenants all made it out safe (with literally minutes to spare) and we are insured for the losses.

10 Things We Have Learned Living Through a Natural Disaster:

• Have a Go Bag Ready – It’s been in the back of my mind...

Most of us have sent a just-listed/sold/pending postcard to a neighborhood. These can be an effective way to touch more potential sellers and unlock new listings.

But what if we had a different twist on this traditional marketing approach, that is more effective? Here are two different techniques which may dramatically improve your results: 

The first is a pre-listing letter that you send out before you launch your next listing. Let's assume your sellers have given you permission to put their home on the market but strategically you are doing a coming soon campaign so you have a few days before the listing goes live in the MLS. This is a perfect time to do a pre-listing letter which will say something like:

"I will be marketing a new listing in you neighborhood in the next few days. As a courtesy I wanted to let you know will see some some increased activity. Also because I've done a ton of research in the area I thought I would reach out to you and offer my services. If...