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Narrow Casting to Generate More Listing Leads

 

We have all been trained to do just listed and just sold campaigns - question - is it working? 

Narrow casting is a new twist on old fashioned just listed and just sold canvasing. The technique is designed to narrow the field down to a handful of neighbors closest to your listing or the listing you are attempting to sell. The key is immediacy. Your contact with the neighbors is highly targeted and related to recent activity. 

Watch this three minute video to explore three scripts you can use this week to begin using the Narrow Casting technique in your own market.  


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Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate...

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5 Reasons Millennials Should Stop Renting and Buy a Home

 

You know someone that is a renter...why aren't they a homeowner? 

Demographically most renters are young adults, Millennial's who have not yet crossed the threshold into becoming a homeowner. Why? Many believe (49% in a recent study) that they need a 20% down payment. Wrong! The average down payment on all homes last year was only 5%! 

But here is the good news 72% of Millennial's have set home ownership as a priority in their life - above marriage, having kids, and even traveling. What they need is a real estate professional who can help guide them through the process and steps of achieving one of their key life goals. 

Watch this quick video to learn the top 5 Reasons Millennial's Should Stop Renting and Buy a Home!


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Interview w Terry Rasmussen: What to Say to Buyers During Times of Market Transition

 

When a real estate market begins to change many buyers begin to question whether they should enter the real estate market or stay on the sidelines. After all many buyers can still remember the great recession and don't want to repeat the mistakes of their friends and family who purchased homes in the last days of the last great real estate peak. 

Terry Rasmussen a top 1% Broker and team leader has 30 years of experience in the real estate industry. Having lived and worked through several upturns and downturns Terry has learned how to guide buyers with conversations centered on providing solid market based advice. 

Watch and learn how to model Terry and help buyers make good decisions despite the market conditions. 


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How to Move Sellers Off the Fence Using the DELTA Script

 

We are going to wait until spring, or summer, or until we can "get our price".... 

Have you had a seller say these words to you? Sellers often wait for what they perceive to be a better time to sell. They believe that by waiting they will have a market advantage or net more money at closing. 

But waiting is often not in the clients best interests especially if they plan to move up to a more expensive tier of housing. By using the DELTA script you can quickly and easily demonstrate to a seller that waiting not only delays their plans it can also cost them thousands of dollars.


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Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate...

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How to Easily Overcome Zestimates with Buyers and Sellers

 

But Zillow say's the house is worth .....

At some point you will hear a buyer or seller say these words to you. How you respond can determine if you will gain a client's trust or potentially lose a listing or a sale. Ultimately buyers and sellers are driven by a need to feel confident in their decision making. What they are looking for is clarity and certainty. This is often why they go in search of answers from sites like Zillow and why they sometimes embrace Zestimates. 

To be viewed as a real estate expert it's important to define yourself as someone who provides not just information but more importantly interpretation of data.  You are the consultant, the adviser, and most importantly the clients advocate. 

Watch and learn as Jim uses Zillow's own website against them by utilizing the Zillow Accuracy Chart as well as powerful scripting. 


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Interview w DeAnna Sickler & Dyan Lane: The Ideal Client Model

 

Do you have an Ideal Client Model? Do you chose your clients or do they chose you? 

DeAnna Sickler and Dyan Lane, a 1% team that closed $40 Million dollars in sales over the past 12 months, understand that their most valuable asset is their time.  By carefully selecting the right clients to work with (and the right clients to pass on) - they have built a business that has enabled them to balance their professional and personal lives while still increasing their sales volume by 25% over the past year. 

Watch and learn how to go the next level in your real estate business by understanding if your clients are ready "to receive" what you are telling them. 


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NAR Report: Real Estate in a Digital Age + 9 Question Tech Quiz (Do you pass or fail?)

 

Where is the best place to find qualified real estate leads online? What social media markets are already saturated with REALTORS and which ones are full of opportunity? Where do buyers find information online and what are they looking for? 

These questions and more are answered during this video overview based on a new report from the National Association of REALTORS - Real Estate in a Digital World. Report Highlights

In the Real Estate in a Digital Age report, the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space is examined. Some interesting findings (ton's more in the video overview)

  • In 2018, buyers worked with an agent 87 percent of the time to find their home, so trust in a REALTOR® is still king. While the initial process may start online, home buyers turn to the advice from a trusted real estate agent.

  • In addition to the home buying process, REALTORS® also...

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Unlock More Sales From Your Database Using the Power-Base Formula

 

How big does your real estate database need to be to hit your goals over the next 12 months? 

If you don't know the answer to this question it's highly likely you will have a difficult time hitting your target.  The Power-Base formula can answer this question and it can give you two clear paths to more profitability. What is your Power-Base? It is a factor for how many people in your database are required to create once closed transaction. 

Watch and learn as Jim explains the Power-Base formula in just over 3 minutes while  providing you two easy ways you can use your number to net more commission income over the twelve months.  


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Interview w Patie Millen: How Using a Pricing Narrative Can Enhance Your Listing Presentation

 

The market is changing. Sellers are under pricing pressure which means our conversations with sellers about their pricing strategy needs to change. 

Patie Millen understands the power of pricing a home to accurately reflect the competitive pressures of the market her team sold $37.5 million last year with 73 closed transactions. One key to her success is her unique approach to consulting and counseling sellers. 

Watch and learn how Patie approaches the pricing conversation and how she uses a "Pricing Narrative" to help her clients understand and interpret the market data. 


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 About Jim Remley:

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate...

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Interview w Skye Flora: How to Leverage Your Database for World Class Results

 

How do you leverage your database to create world class results? Superstar Skye Flora knows the answer. Entering the business just over three years ago she has already sold $30 million dollars in real estate by focusing on connecting with her sphere of influence.

Think you need a massive sphere of influence to create massive results? Think again Skye has been able to build her business with a small but high quality database of people that truly 'know, like, and trust' her! 

Skye's intentional, systematic approach to the real estate business has created a steady stream of referrals and raving fans. Watch and learn how Skye approaches her day, how she connects every month with her database, and what she does to stay educated on the market. 


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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!