How are you positioning yourself on social media to have impact?
A lot of us are doing a lot of social media, but is it having impact? Are people remembering you or are they just scrolling past your posts because they're filled with meaningless fluff?
If you want to have impact, here's one technique that'll really help you shine in your marketplace:
Telling a story about your client's experience and what your clients are going through will help you build a relationship with people that are in your audience. It positions you as the expert, as the authority, as a trusted figure, as an advisor, as a counselor. But it will also help people remember you as a REALTOR.
Because stories are remembered. Stories create resonance and connections with other people. People love reading about people.
So I'm gonna give you a couple of examples of that:
I've got a couple of my great coaching students that I work with in my company....
What do you say to a buyer who thinks we're in a housing bubble?
The response to this is really important and you might want to speak about this just on social media. It's a great social media post to talk about because it's on people's minds. They're a little bit fearful of going into the market and paying too much, getting trapped, or thinking it's like 2009 again.
So here's your response (and it could be a video response or post response) where you say:
"Hey, several buyers have asked me recently, is this a good time to buy? Or should they wait until prices fall? What they're really asking me is, are we in a housing bubble? Right? And the answer is no.
In fact, we have several solid economic indicators that show us that we're not even close to a bubble. And we're actually in an incredibly healthy real estate market and home prices are likely to rise going forward for the next several months.
Here's a couple of reasons why:
1. The number of homes...
You are sitting on one of the best CRMs on earth — but you probably know that.
Facebook is absolutely your best CRM on earth. And then Instagram comes second and LinkedIn is third.
All of these social media platforms give us an insight into what's happening in people's lives.
Now how do you use that information? A lot of us just get up, drink our coffee every morning and scroll through social media meaninglessly. But you don't actually look at it as a CRM.
I want you to look at your social media differently. Look at it like it's a CRM Strategy Feed.
That means, I want you to look for "life changes" — meaning new jobs, new babies, retirements, and college graduations. Or people that are sick or going on vacation. There are many different scenarios where people have life changes — even divorces and engagements.
There's so many different life changes that people go through and today it's all public. Every single thing is public.
Do you use a Social Media Blitz every single time you take a listing?
If your answer is no, you're missing a huge opportunity to create energy and excitement around your listings to capture more buyers and sellers and potentially add more closings and referrals.
Here are six posts you should do for every listing you get:
1. The Coming Soon Post
First thing you do when you take a listing is you record a raw, no edit walkthrough video of the house. This could be an Instagram story, a Facebook story, or both. This shows people you're actually taking listings and that there's a new listing in your market.
Now, in some markets, you may have to adhere to your MLS rules before you start marketing the property — it's usually between 24-72 hours in most markets. But in some markets, you can't do it at all. Hopefully, you can do that quick, raw, no edit video where you're doing the quick walkthrough in your market.
2. Launch it into your social media when it...
When's the last time you updated your bio and refreshed your overall brand?
Remember the brand that you are selling is YOU. And you need to refresh your brand at least once a year. You might hate getting your picture taken, but you need a new one every year. And I'm not just talking about a new headshot. You also need to hire a professional photographer to do an entire photo spread for you.
On top of that, you need to update your bio. The best bios that will drive sales your way include the following four things:
Your #1 goal with your bio is to create an emotional connection with people. So that when they read about you, they can easily decide that they want to work with you.
Once you've updated your bio, you have to make sure...
How do you engage your sphere of influence in a unique way this week?
Try using an audio clip from Facebook Messenger. Audio clips can provide an easy way to record a personalized message that will engage your sphere of influence. Yes, calling and texting are always our number one and two methods of communication but an audio clip can be something new, fresh, and exciting.
The advantage to a clip is the ability to send multiple messages quickly. Imagine touching a hundred of your clients with a personal message that will be heard within just a few hours!
Need an idea on what to say? Try this script: “Hey (contact name) just wanted to reach out and let you know that I am now accepting new listing appointments – we are in a super low inventory market, almost sold out in some price categories – so if you hear of anyone making a change I would love to help and if I can help you with anything, please give me call!
Is Facebook quietly rolling out hashtags?
According to marketing experts the answer is yes. Facebook owns Instagram which has long used hashtags as a marketing tool. Not only can you attach hashtags to your posts, you can search, and even follow hashtags on Instagram. It appears that Facebook may be implementing a similar strategy.
It wouldn't be the fist time Facebook has followed Instagram.
The best example may be the roll out of Facebook Stories which has quickly become a game changer for social media content.
Check out this quick video to learn more and discover how you may be able to use the quiet roll out to your advantage!
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