Want to know the number one mistake new brokerage owners and team leaders make?

Focusing on recruiting new agents.

When we enter this industry, we often have an ego, thinking we can coach and train people to be super successful. We have a passion for training and coaching, which leads us to believe we should direct that passion towards new agents.

But here's the problem:

There's an 87% attrition rate in our industry.

This means almost nine out of ten new agents you recruit will fail. You might think you can change that, but this number has been consistent over the last 30 years. It doesn't matter how good a coach or trainer you are, how good your brand, systems, CRM, website, or lead generation are. It's about what the new agents implement. No matter how good we are as mentors, some of them just won't take action.

All that being said, we were all new agents once. But those of us watching this today are part of a very small minority—the 10% who made it. And within that group,...

As a real estate professional, you understand the significance of company culture in shaping the success of your brokerage or team. Building a positive and engaging culture is crucial for attracting and retaining top talent in the industry. In this article, we will explore the various aspects of creating a fun and vibrant real estate company culture that fosters productivity, collaboration, and employee satisfaction. 

1. Define Your Company's Core Values

The foundation of any strong culture lies in the core values that guide the actions and decisions of the organization. Take the time to identify and define the core values that align with your vision and mission as a real estate company. These values should reflect what your team stands for and what you believe in as a collective.

For example, one of your core values could be "Excellence," where you strive to provide exceptional service and go above and beyond for your clients. Another core value could be...