Received a referral lately? What's your reward program for the person who sent it? Not about closing deals, but acknowledging referrals. Let me walk you through a five-step plan to revamp your referral program for the new year. You need a systematic approach to increase referrals and business.
Step one: Upon receiving a referral, thank them with a small, personalized gift—$25 to $50. A handwritten note makes it special. Express gratitude and mention you'd love more referrals.
Step two: After the first appointment with the client, reach out to the referrer via call, email, or text. Share your positive experience and appreciation.
Step three: Follow up when the client takes significant steps—listing the house, making an offer. Keep the referrer in the loop, expressing gratitude.
Step four: After closing, send a larger personalized gift, $50 to $100. Show your appreciation for the valuable referrals.
Step five: Do a social media post publicly thanking the referrer....