Winning Against Zillow: How to Dominate Mindshare in Your Local Real Estate Market
When somebody hears the word “real estate” in your market, what do you think comes to mind?
For most Americans, it's instantly Zillow. They've taken over this position in consumers' minds, being the first place they go for searches and home values.
So, how do we compete against a billion-dollar company?
A lot of you have given up and said, I'm just going to start buying my leads from Zillow. Keep in mind that's a negative 32% ROI, meaning for every $10 spent, you lose $3.20.
So, how do you win against Zillow and take over “Mindshare” in your local community?
You can't do it entirely, but it'll come from getting close to your consumers and your community.
Why?
Zillow can't create relationships with specific people in specific communities. But you can… by developing relationships with your own audiences, showing expertise, and connecting with local businesses and charities. Highlight why you love your community through videos and social media.
When...
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