As a real estate professional, I know you’re probably already on Facebook and Instagram. Everybody is.

But are you on LinkedIn? And if you are, are you using it to its fullest potential?

Here’s why I ask: Did you know that one in three business owners is on LinkedIn? One-third of all the businesses in your town are on LinkedIn.

The beauty of LinkedIn is that it helps you flesh out your own database—your CRM, your SOI—because it connects you to people from professions you’ve been in before. If you list past employers and say, “Hey, I’ve worked at these three companies,” LinkedIn will suggest people you might know.

You might look at that and say, “You know what? I do know that person. They’re not in my database, but I do know them.”

Now you can connect with them on LinkedIn, send them a message, get reconnected, and start a conversation. Then move them as quickly as you can into your SOI.

Think about alumni groups or colleges you’ve attended. All of these business-related connectio...

Here's a question for you:

If I were to look at your website today—pull it up and review it together—would it truly represent the market or niche you serve? Would it showcase what you actually sell?

Or would it just be a big, beautiful picture of you, with no clear indication of your market? If your website doesn’t clearly reflect your niche, that’s a mistake. Your website should visually and contextually align with the market area you serve. The photos, the language, and the messaging should all match your target audience. This is key to becoming a hyperlocal agent.

A hyperlocal agent is someone people immediately associate with a specific market. So take a moment today and analyze your website—does it truly reflect the area you serve? Making this small adjustment can significantly improve engagement.

Now, let’s take it a step further. Look at your social media. Are you a strong representation of your market there? Are you showcasing all aspects of your local area? Do you have a Y...

How are you positioning yourself on social media to have impact?

A lot of us are doing a lot of social media, but is it having impact? Are people remembering you or are they just scrolling past your posts because they're filled with meaningless fluff?

If you want to have impact, here's one technique that'll really help you shine in your marketplace:

Storytelling.

Telling a story about your client's experience and what your clients are going through will help you build a relationship with people that are in your audience. It positions you as the expert, as the authority, as a trusted figure, as an advisor, as a counselor. But it will also help people remember you as a REALTOR.

Why?

Because stories are remembered. Stories create resonance and connections with other people. People love reading about people.

So I'm gonna give you a couple of examples of that:

I've got a couple of my great coaching students that I work with in my company. And one of them did a "Client Vic...

Do you use a Social Media Blitz every single time you take a listing?

If your answer is no, you're missing a huge opportunity to create energy and excitement around your listings to capture more buyers and sellers and potentially add more closings and referrals.

Here are six posts you should do for every listing you get:

1. The Coming Soon Post

First thing you do when you take a listing is you record a raw, no edit walkthrough video of the house. This could be an Instagram story, a Facebook story, or both. This shows people you're actually taking listings and that there's a new listing in your market.

Now, in some markets, you may have to adhere to your MLS rules before you start marketing the property — it's usually between 24-72 hours in most markets. But in some markets, you can't do it at all. Hopefully, you can do that quick, raw, no edit video where you're doing the quick walkthrough in your market.

2. Launch it into your social media when it goes live in the MLS.