The Cold, Hard Truth About Why Your Recruiting Strategy Doesn’t Work

What is push-button recruiting?

If you're an office leader or team leader, you might be tempted to say, “I want to recruit, but I don't want to spend the time doing it. I just want to plug into a system—a CRM, AI platform, or some kind of tech—that will do the work for me. It’ll send emails, send texts, and every day it’ll do the job automatically.”

Then, like magic, people will just start calling, wanting to work for you.

Well, I wish that were true. That would be nice.

Another version of this is hiring virtual assistants overseas to make a thousand calls a day.

I'm going to tell you something you might not want to hear:

These systems, by and large, do not work.

On the rare occasion they do set an appointment, it’s usually with the lowest-hanging fruit—the kind of agent you don’t want anyway. These are people who’ve changed companies five times in a year.

Why doesn’t it work?

Because it’s not personalized recruiting.

Imagine you’re on the other end. If you're getting a generic text every morning or an email every two days that clearly went to 10,000 agents, what are you going to do?

You’ll ignore it. You’ll delete it. It’s noise. It’s spam.

We don’t want to be spam recruiters. We don’t want to be push-button recruiters.

So who are the most successful recruiters in the market?

It’s those who don’t treat recruiting like a transaction. They treat it like relationship building.

They’re creating real connections. They’re talking to people. They’re personally texting, personally emailing, and having face-to-face meetings. They’re engaged.

They’re learning about agents—what’s important to them, what they’re looking for—and speaking in their language.

That’s the difference between high-level recruiting and low-level recruiting.

If you want to become a high-level recruiter in your market… if you want to dominate in recruiting… if you're tired of being stuck and want to finally see growth instead of stagnation…

Let’s talk.

I’d love to have a meeting with you—just a 30-minute conversation. It’ll be with me, not someone else. We’ll talk about where your company is now, where you want it to go, and how we help companies like yours grow—through brokerage coaching, recruiting coaching, and more.

No pressure. No sales pitch. Just helpful information that might give you clarity.

>> Schedule your free 30-minute Coaching Call with me here <<  

Have a great day.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

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At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

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