How to Stand Out and Attract Top Agents with the “Unique Genius” Method
Here's an interesting question I was asked recently:
What is your unique genius in the real estate industry?
If you're a brokerage owner or team leader, I really want you to think about this. What's your unique genius? What sets you apart? What are you exceptionally good at? That specific thing is what you should lean into when it comes to recruiting and building your company.
Maybe you're great at investments and have built a large investment portfolio. Maybe marketing or social media is your strong suit. Perhaps you're an expert negotiator or a fantastic listing agent. Whatever it is, figure out your unique genius in this market and industry.
Then ask yourself: How can you leverage that strength to inspire others to join you?
What you're doing is creating a category of one—something you're so good at and so different in that people want to model it. This helps you create what Seth Godin calls the "purple cow." A purple cow is someone doing something completely different from...
Webinar: Teamify When & How to Build a Real Estate Team
Many successful REALTORS® struggle with whether or not they should create a team or consider a partnership. During this Webinar my co-presenter James Colburn and I discuss the key considerations when making this important decision including:
- The Four Reason Agents Consider Teams
- The Only Reason Your Should Form a Team
- Testing Your Ability to Be a Team Leader
- The Financial Reality - (Good and Bad)
- The Management and Build Out of Team
- Partnerships & The Road Trip
- Virtual Teams
- Much, Much More
Do you need more leads, more listings,...
Fresh Ideas. New Scripts. Cool Trends. Fun Times.
Named one of the Top 30 Real Estate Blogs by Feedspot don't miss your opportunity to stay current on market trends, scripts, interviews, and articles.
Ready to Grow Your Brokerage or Team?
Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
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