Hey guys, if you're a brokerage owner or team leader, I've got an idea for you. And that is the power of gifting.

Why is gifting so important? Well, gifting is important because it helps you show up in people's lives in a whole different way. And if we're somebody that's trying to recruit or retain agents, gifting is a super powerful strategy.

Let me give you both:

So if you have a staff, a small staff or a big staff, why don't you empower them with a small budget? Not a large budget, a small budget, maybe $200 to $300 a month, where they have the power to gift someone in the office or on your team because of something that's happening in their lives.

They had a sick baby, or they've had somebody graduate high school or college, or their spouse is retiring.

Whatever you see, whatever they see as your staff, they can say, “hey, I'm going to go spend a few dollars on a little gift, personalized gift for this person.”

And of course, who is going to be the one that's listed as saying...

A quick question for you brokerage owners and team leaders out there: do you eat your own dog food?

What do I mean? I mean this: that you're using the same systems that you're providing your own agents. So if you're giving them a certain CRM, if you're giving them a certain platform to use, if you're giving them a follow-up program, you're telling them to use social media, you're telling them to do video, you're telling them to have a YouTube channel, etc.

You have all these systems at your office. But are you using the systems that you're providing, and do you know them like the back of your hand? Can you train them on these tools? Are you an expert in it because you're eating your own dog food every single day?

When you do this at a high level, agents respect you because they want to be led by somebody that's at the front. They want to be led by someone else using the same systems.

And number two, you're going to be able to help them grow their own businesses.

The worst thing I'...

Let’s do a quick quiz for team leaders and brokerage owners to test how well you know your agents. This is essential for agent retention. While recruiting is critical, retaining your agents is just as important—if not more so. Retention is all about re-recruiting your agents consistently: every week, every month, every year.

Here’s the key: friends don’t leave, and friends refer friends. Your agents—your customers—need to see you as more than just their leader. They need to see you as a friend. And that kind of relationship only happens when you invest time in them and approach your interactions relationally, not transactionally.

Many brokerage owners and team leaders make the mistake of thinking transactionally. They view agents as numbers in a model—hiring 10 new agents a month and watching eight leave. It’s a churn-and-burn approach that feels like a meat grinder.

That’s not how you build a strong company.

A successful brokerage or team thrives on community, culture, and relatio...