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New Twist on FSBO and Expired Lead Generation

expired fsbo scripts Nov 22, 2019
 

What if you had a reason to call a For Sale by Owner or Expired Listing that created a sense of urgency and provided a real purpose behind every call? You can by using events.

Events are happening in your real estate business all the time. Closings, pendings, offers, even showings are events that create an opportunity to make contact with For Sale by Owners and Expired listings. By targeting the neighborhoods where these events occurred you can unlock more listings and more opportunities.

Check out this quick video for two scripts to begin using events as a marketing tool.


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About Jim Remley

Jim Remley is a nationally recognized expert in the field of...

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Scripts for Cold Texting For Sale By Owners

 

In a recent study conducted by Zillow Research it was found that 52% of homes now on the market are owned by First Time Home Sellers! As the millennial generation has matured and become a dominate force in the home buyer market they are now crossing over and becoming a dominate force in the home seller market. As the average millennial is aged 24-38 many are looking forward to moving up to their second home.

When you consider this generation’s preferred method of communication this presents an opportunity for savvy real estate professionals looking for an edge in a competitive market. How? Millennial's don’t call each other they text each other. The exciting thing about texting is that over 90% of texts are read and responded to within 5 minutes!

How can you apply this to real estate lead generation? Consider if you were targeting For Sale by Owner or Expired Listings. Instead of calling a homeowner and not getting through what if you cold texted the homeowner? 

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