If you're a brokerage owner or team leader, I want to talk to you about something that's kind of outside the boxâand that is what we call âadoption rates.â
What's adoption? Adoption means you bring in technology, a system, a tool, or maybe a training program into the company, and you watch as only 20% of the people utilize itâand 80% do not.
That's the rule of thumb: The 80/20 rule.
So you start to wonder why the heck you would bring anything into this company? You feel tempted to cut everything: the technology theyâre not using, the training, the mentorship programâthis, that, and the other.
Well, remember there's also an 80/20 rule in production too:
20% of the people are doing 80% of the production.
So when you cut these things, you might actually be hurting the people who are supporting the company the most.
But I want you to rethink the 80/20 rule for a second.
When we measure whether we should cut, keep, or add something to the company, donât just look at whether people a...
I get this question all the time from brokerage owners and team leaders: âHow do I start recruiting today when I donât have everything built yet?â
They often feel stuck in a catch-22: They think they need to build their vision first in order to start recruiting, but they donât have the money or resources to build it because they donât have agents yet.
Hereâs the answer: People will buy into your vision as long as you can articulate it clearly and tie it to a timeline.
When youâre talking to agents, say something like:
"Iâve got this vision of the kind of company I want to build. Iâm looking for a few people who want to get in on the ground floor and help me build it. We call them âfounder agents.â Theyâll be right there, side by side with me, helping shape this vision. Can I explain to you what Iâm trying to create?"
If you can sit with people and lay out a clear vision of what youâre working towards, theyâll buy into it. It doesnât have to be 100% built yetâthatâs what youâre wor...
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