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New Study Open Houses Sell for $9,046 More Money!

marketing open houses May 13, 2019

According to a new study conducted by Redfin open houses sell for $9,046 more money and spend seven fewer days on the market than homes not held open. Why? Listing agents who host strategically timed open houses aren't just advertising their listings they are marketing their listings to the critical "backlog of buyers".  

“I usually list properties on a Thursday or Friday, then hold an open house on Saturday or Sunday. I also hold private showings because it’s so important to get as many potential buyers into the home as possible,” said Jessica Johnson, an agent in Miami, Florida “Open houses can help homes sell faster. When homebuyers see other people at an open house, it can motivate them to place an offer more quickly than they otherwise would. I had two listings go under contract last week after just one weekend on the market. In both cases, the buyers first saw the home at the open house.”

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