The number one way to attract clients is with high quality inventory. So what happens when you are low on inventory?
Borrow a Listing
Of course you can borrow one from your own office colleagues, which is a common technique, but you can also borrow cooperating agents listings as well. To expand this concept you might target some of the top teams in your market and give them a phone call by saying:
"Hey, I'm looking to do some open houses this weekend, I know you have some great listings. Would you be open to allowing me to do an open house on one of your listings?"
You might be surprised to find that even though they have buyers agents sometimes these buyers agents are already busy, or they don't have enough manpower to do all the open houses they need to based on their listing inventory.
For Sale by Owner Open Houses
Another opportunity, which is really outside the box is to call For Sale by Owners in your market with this quick script:
"I have an out of the box question for...
When you have a listing that goes pending or sells most agents do a just sold or just pended postcard to the neighborhood, which is a great idea because it can trigger people to make a call to you. But recently I heard a great twist on this approach which I thought was brilliant.
This agent still did a postcard but he tied it back to his last open house. What he said on the headline of his postcard was this "At my last open house. I had 27 attendees and this house just went pending. All of those buyers are still looking in your neighborhood. Please give me a call. If you have any interest in selling."
What a brilliant concept because it ties the message to urgency and the last marketing you did for the house, which was an open house. Plus it shows off that you are getting results and you have real world buyers that are interested.
Looking for way to stand out with your marketing?
Check out this quick video with digital arts expert Jon Reinhart as he explains how to begin using 360 Photography and Video to enhance your listings and how to create incredible virtual open house experiences for your clients to create more engagement.
Ready to upgrade your real estate career with a system that you can plug into today that offers massive value and is led by one of the most successful Brokers in the country?
How do we make sellers and buyers feel more comfortable about entering and viewing homes during the coronavirus outbreak?
One way is by providing clear guidelines of what buyers and selling agents should do when they enter a home, and what sellers should do after each showing. For instance some agents are using a flyer posted on the door of their listing or in the entry way that clearly spells out showing instructions. (Some agents are also adding this language to their MLS remarks with Broker Approval)
Some sample language:
For agents and sellers that choose to do an Open House you may want to consider the following safety tips. In addition many agents are...
Would you like a way to quickly ramp up your real estate business (even if you have zero listings and no budget)?
You can be modeling one of the top team leaders in the country - Joshua Smith - who learned how to use a Mega Open House Strategy during his first year in the business (he sold 43 homes his first year!) to power an incredible rise in the industry. Joshua has since gone on to sell 6000 homes and has become listed as one of the top 30 REALTORS in the country.
I caught up with Joshua during an Elite Retreat for my own company where we hired Joshua to be our keynote presenter. (Please excuse the sound and lighting as we recorded this clip shortly before the session was set to begin.)
Do you need more leads, more listings, more buyers, and more closings?
According to a new study conducted by Redfin open houses sell for $9,046 more money and spend seven fewer days on the market than homes not held open. Why? Listing agents who host strategically timed open houses aren't just advertising their listings they are marketing their listings to the critical "backlog of buyers".
“I usually list properties on a Thursday or Friday, then hold an open house on Saturday or Sunday. I also hold private showings because it’s so important to get as many potential buyers into the home as possible,” said Jessica Johnson, an agent in Miami, Florida “Open houses can help homes sell faster. When homebuyers see other people at an open house, it can motivate them to place an offer more quickly than they otherwise would. I had two listings go under contract last week after just one weekend on the market. In both cases, the buyers first saw the home at the open house.”
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