One thing we're all challenged with right now is the speed of the market — or how fast listings sell as soon as they hit the market.
When you listed a house in a traditional market, you would have 90 or 180 days of market time. During that market time you'd able to be able to put out just listed cards, call and farm neighborhoods, host multiple open houses, and receive sign calls from your marketing. And with all that marketing, you would be able to convert those interested people into more buyers and sellers.
So every listing could easily lead to five or six more opportunities for more buyers and sellers.
But today things have changed. Every time you put a house in the market, it's generally selling within a few days with multiple offers. So you're getting robbed of that extra marketing opportunity.
But you can change that by using what I call a Marketing Sequence.
A marketing sequence simply means that you have a strategy about how you...
We see so much marketing that is irrelevant and meaningless — it doesn't resonate with anybody. It's trying to be ironic, cute, and Instagram perfect.
But nobody really cares so these marketing gimmicks fail.
What do our potential clients care about then?
Learning something new — which will always make them stop dead in their tracks and consider your message.
That's the basic idea behind my "Educational Marketing" strategy.
Now let's think of it in terms of real estate:
Not everyone has an interest in real estate. Buyers and sellers usually only get interested right before they're ready to sell their home or buy a new one.
So when a buyer starts to think that they should buy a house, that's when they start to look at all the terms and processes around real estate. Or when a homeowner gets interested in selling, that's when they suddenly get tuned into the market conditions.
That's the power behind using "Educational...
The latest market statistics have come out for September (NAR is always a month behind) and all indications are that the market is strong and we will have a nice foundation going into 2020. Pending sales and closed sales are up 3.9%, home prices are up 5.9%, and interest rates have hit a 7 year low!
But how do you deliver this news to your clients? With a 30 second video of course! But don't just deliver the news...provide your interpretation of how you think the statistics will impact the market going forward.
Some of you are thinking.....but....I can't do video. Stop. You can do video!
Your clients already know what you look like and what you sound like - by recording a video you are scaling your ability to reach all of your clients with technology that all of us have at our finger tips that costs nothing to deploy. It's the next best thing to calling all of your clients.
Watch this quick video for some inspiration and a run down of the...
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