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Dealing with Unrepresented Buyers in Real Estate | Protecting Your Sale & Earnings Post NAR Settlement

 

When you're a listing agent today and coming into the NAR settlement, which will happen in mid-July, but you're going to start to see this already: You're going to see a rise of unrepresented buyers.

These are going to be buyers that are going to be knocking on your door as a listing agent saying, I'm unrepresented. I want to make an offer on your listing. Are you going to, as the listing agent, treat them the same as if they're represented, or are you going to treat 'em differently?

This is interesting. I just saw a top agent, he did an internal study with his team, and he found…

70% of the deals that came from unrepresented buyers in his market where people knock on his door failed.

So think about that, and I believe that to be true because they just don't have somebody walking them through the process. When I'm sitting with my seller, I need to have an unrepresented buyer conversation going forward. And here's what that conversation might look like:
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“Mr. And...

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Navigating Major Shifts in Real Estate: How to Prepare for Changing Buyer Commissions!

          

There are some significant changes happening in the real estate industry:

If you've been following the Zillow lawsuit, you might know that recently, two major players, Realogy (which includes Coldwell Banker, Century 21, and Sotheby's) and RE/MAX, settled this lawsuit. While other companies and the National Association of REALTORS are still part of this ongoing lawsuit, these two giants settled for substantial amounts—Realogy for 85 million and RE/MAX for over 55 million.

But what's more crucial is what they agreed to within the settlement itself, not just the financial aspect:

They've agreed to give sellers the option to not pay buyer agent commissions (BAC) when listing their homes. This means that when a property is listed on the MLS, sellers can choose to set the buyer agent commission to zero.

Imagine this scenario:

In your market, a significant portion of sellers start opting not to pay a buyer agent...

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Insider Tips Script: The Trick to Negotiating Real Estate Commissions with Sellers

              

I have a really powerful way to have an honest conversation about commissions with a seller.

This is a great script from one of my top producers.

Here's what he says: "Hey, listen, here's my listing fee. My listing fee is [X, which could be 2.5%, 2%, 3%, or whatever number you choose.] I'm not trying to price-fix here. But what we really need to talk about is what we're going to pay the buyer's agent. We need to look at this as a marketing incentive to get buyer's agents to show the property.

To help you make a decision on what to offer the buyer's agent, I recommend doing a commission map survey. Put a pin on a map and look at every listing that sold within a certain radius, such as a mile, five miles, or half a mile. Of the listings that sold in the area in the last six months, you can see what commission they offered to the buyer's agent.

Based on that, you can decide where you want to be. You...

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This Script Flips Your Commission From A Cost To An Investment

      

One conversation that can come up as you're out there taking listings is, of course, centered on commissions.

And here's a great script to help your sellers look at the commission, not just cost, but as a marketing incentive to encourage showings and to encourage more offers.

So the script kind of goes like this:

"Hey, Mr. And Mrs. Seller, one thing I wanna talk to you about is the commissions that we charge. Now, I charge a listing marketing fee of X [fill in the blank, whatever you're charging]. And all we have to decide now is what we're gonna pay the buyer's agent. Now there's a little secret sauce here that a lot of people don't understand. Which is, that marketing fee that we're paying to the buyer's agent to bring that buyer in can actually incentivize them to show your home.

"Let me show you an example:

"I did a commission survey in your market area where your home is. I went out about a mile two miles, and I looked at every listing that...

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