Did you know that around 40% of business in most markets involves relocation?
This means people are moving within or out of your area due to various factors like jobs, financial changes, or retirement. In today's market, most relocations are motivated by necessity rather than choice.
To tap into this market, let's focus on strategic steps:
First, ask yourself if the term "relocation" appears anywhere in your marketing. If not, add it today: business cards, website, personal flyers—everywhere. Make it an SEO-friendly part of your business model.
Next, think about what your web pages convey about relocation.
Do you offer a downloadable relocation kit or area videos? Here's a top tip: Create a YouTube channel specific to your market. Share videos about the top 10 TripAdvisor-recommended things to do in your area. Link it to your website for engaging content.
Consider where relocators frequent—hotels, RV parks,...
Hey guys, some new interesting information from NAR regarding how far people move when they buy a new home.
For decades, the number was about 10 to 15 miles from where they were moving to where they were going to.
Now that shot up dramatically last year to 50 miles—an unheard of number. And where are people heading?
1. Small towns: up 9% from last year.
2. Rural areas: up 7% from last year.
So people are wanting to exit urban areas, kind of that urban exodus we've talked about for a long time. And why are they doing it? Well, they have remote working, they have a remote school, and they want to get out of the urban jungle. And affordability is a big issue. They can buy a much bigger house, much nicer house by going out to these rural and small town areas.
So what about your market? Are you starting to see this in your market?
Maybe you're on the flip side where you live in a rural market like I do and you're benefiting from people coming to you. And on the other side, maybe...
A stat from a Zillow study that came out shows that 30% of Americans have cited climate change as a reason to move in 2022.
Now, I think about that and I reflect on my own market where I live here in Southern Oregon. And I think, well, a lot of people wouldn't consider this being a climate change issue here, but it is.
You see, we've had, and we've been surrounded by fires for the last four or five years in our community. And those fires create smoke. And it creates a situation where people don't love going outside during the summer, one of the best times to be outside. Coupled with the fact that last year we had a fire rage through the entire city and burned down 2,700 homes. I had three duplexes burned down myself.
So when people have that experience, it's very detrimental. They are in fear of it. Of course they might think about moving. And a lot of people did move away because of that.
Or think about your...
Hey guys, some really interesting information regarding remote working and what's happening in the country.
A lot of employers today are saying, "Hey, we started with remote working because we had to. COVID made us do it. But now we're starting to see, this is a really good kind of situation. We spend less on housing our employees in a building somewhere and we can work from home. And great news as a lot of 'em are more productive at home than they were at the office."
So, interesting, interesting study that was just done about this.
And it's related to housing in that 19% of people that are looking to buy a house are doing so because they now have a remote working situation.
See, during the middle of COVID employers were like, "Well, we're gonna let you do this, but then you're gonna have to come back home to the office."
Now they're saying, "Hey, no, you know what? Just keep working from home. We don't care."
Now this gives the freedom...
We know that Google is the number one search engine. But what's number two?
As you think about that question, let me give you another a stat that's really going to blow you away:
One-third of Americans -- according to a Harris poll survey -- say that they plan to move after COVID ends.
Think about that.
Think about the power of what that could do to the country in terms of real estate relocation.
So circling back to that first question I asked though, what is the number two search engine?
The answer is YouTube.
And here's what you can do, which is really, really interesting.
When you dive into YouTube today, search for your hometown. Be hyperlocal as we call it and do this quick search: "moving to [your hometown]."
Or you do could another search, which is: "relocation [your hometown]" and see what the results are.
You might find, like I've found, in area after area, after area, after area is that there are very, very little results...
Jim would like to talk to you about your real estate business with a complimentary 30 minute coaching session.
During the call be prepared to discuss - Your goals for the next twelve months. Your time management and priority management strategies. Your willingness to change and adapt to a changing market landscape, and your biggest choke points - what's really holding you back
The road to transformation starts with small steps. Take your first towards a better real estate business today...