We’re facing a dilemma here:
With the impending changes in buyer representation, there's talk about some agents taking zero BAC listings—charging a fee but listing it as zero.
Now, think about it: Buyers looking at these listings may opt to go unrepresented, thinking they can handle it all. So, as a listing agent, taking these listings, the question arises:
What do you do when an unrepresented buyer wants you to facilitate the sale without the BAC?
Considering the surge of unrepresented buyers, it's time to discuss this with sellers. You may still charge your standard listing fee but need to charge a bit more for dealing with an unrepresented buyer.
Because you're essentially doing double the work for potentially half the pay.
You're handling everything from financing and inspections to appraisals and negotiations.
You've got to communicate this to sellers. Due to changes in the market, unrepresented buyers...
We know that NAR lost the lawsuit, totaling $5 billion. It's actually $1.8 billion, but it was tripled during the court process. Additionally, some major franchises in America are also involved in this lawsuit.
You might think that it doesn't affect us because it will get appealed, but that's wrong. The major news outlets have been covering this story since the trial, and now, after the verdict, they're going to continue. Your clients, both buyers and sellers, will be talking about it.
A situation might arise when you or another agent in your market is taking a listing, and the seller asks, "I read in the newspaper that I don't have to pay a buyer agent commission. Is that true?"
How do you respond to that?
Well, here's how your conversation should go:
“You have the option not to offer a buyer agent commission. It's entirely optional. But let me frame this for you as it's a competitive and...