Congrats on meeting with a "For Sale By Owner." But what comes next? How do you stay engaged with them over the typical four to six weeks it takes for them to decide to list with a REALTOR—something that 92% of them eventually do?
Allow me to share a handful of strategies to maintain contact during this critical phase. It all begins with obtaining their permission for follow-up. Consider something like this: "While I'm not here to ask about listing, I can provide valuable insight on your competition. Want to know which listings are your peers' top choices? I'll send you the info, and I'll even pinpoint your strongest rival.”
Another approach is offering a full Comparative Market Analysis (CMA) or, as we term it, a Total Market Overview (TMO). If they mention having received CMAs already, you can explain the difference by saying, "I offer a TMO—Total Market Overview. It covers the national, state,...
Hey there, I've got a winning strategy for dealing with expired listings and for sale by owners:
In today's age, people often ignore unknown calls. So, why not consider a more effective approach? Cold texting can be a game-changer, and adding a personal touch through video texts sets you apart.
Let's talk about expired listings. Craft a concise cold text, incorporating a hyperlink for more info.
For example: "Hey, I specialize in unique home-selling strategies. Want to chat? Check out my real estate resume here." (This link could lead to your LinkedIn or Instagram profile, even a Google Doc or a dynamic success portfolio.)
Alternatively, for a video text: "Thinking of relisting your home? Planning to interview new agents? Take a quick look at my marketing plan." This is especially impactful if you have a comprehensive 50-point marketing plan like the one in my coaching program. Showcasing...
Let's say you have an active, qualified buyer who wants to live in a certain neighborhood. But you've shown them everything and can't find what they're looking for.
One technique to try is to identify any for sale by owners in that market that are either new for sale by owners or what I call "legacy" for sale by owners. Meaning, people that were on the market three, four, five, six months ago, even as much as a year ago.
We give you some great techniques to do that over erealestatecoach. But then the question is, what do we do once we are making the call to these for sale by owners?
What do we say to let them let us in the door? I'm going to give you the script that I'm going to put it down below. So you have it. And if you like this script, and you'd like to see more, I can share with you where you can find more of these scripts. But here is the script:
"Good morning. I noticed you have a home for sale in Laurelwood. And just wondering if...
What is a Legacy FSBO?
This is someone that put their house on the market but then they got cold feet, or they got tired, or maybe frustrated so they removed their yard sign and threw in the towel.....but they forgot to remove their listing from all the places they may listed their home, places like FSBO.com, and others. (Google FSBO's in your city for a complete list of sites that may contain Legacy FSBO's)
This provides you with a unique opportunity to reach out to these potential sellers. For instance you might say something simple like:
"Hey, I just was doing some deep research in your neighborhood this morning and I noticed you had your home on the market last June. Just a quick question, would you still consider selling to a cash buyer? Would you still consider selling for the right price? Would you still consider selling to a qualified buyer? Because I've got a really strong group of buyers that are out in the marketplace looking right now. If you've ever considered, still...
The number one way to attract clients is with high quality inventory. So what happens when you are low on inventory?
Borrow a Listing
Of course you can borrow one from your own office colleagues, which is a common technique, but you can also borrow cooperating agents listings as well. To expand this concept you might target some of the top teams in your market and give them a phone call by saying:
"Hey, I'm looking to do some open houses this weekend, I know you have some great listings. Would you be open to allowing me to do an open house on one of your listings?"
You might be surprised to find that even though they have buyers agents sometimes these buyers agents are already busy, or they don't have enough manpower to do all the open houses they need to based on their listing inventory.
For Sale by Owner Open Houses
Another opportunity, which is really outside the box is to call For Sale by Owners in your market with this quick script:
"I have an out of the box question for...
According to the latest study by the National Association of REALTORS, nearly 92% of For Sale by Owner listings will end up working with a real estate professional! So, the question then becomes: Which agent will they choose? Will it be you or your competition?
Learn the secrets to converting FSBO appointments into listings and how to have FSBOs look forward to your follow-up with innovative strategies from Master trainer and current Real Trends Top 500 Broker, Jim Remley.
Ready for a...
Jim would like to talk to you about your real estate business with a complimentary 30 minute coaching session.
During the call be prepared to discuss - Your goals for the next twelve months. Your time management and priority management strategies. Your willingness to change and adapt to a changing market landscape, and your biggest choke points - what's really holding you back
The road to transformation starts with small steps. Take your first towards a better real estate business today...