I just received fantastic advice from the head of development at ChatGPT:

When using ChatGPT to generate content, many of us have fallen into the habit of simply asking it to write the article, blog post, or content for us. However, sometimes the output can sound too artificial, like it was clearly written by AI.

So, how can we improve it and make it sound more like us? The answer is to shift our approach. Instead of saying, "Write the article for me," we should say, "Help me write an article about this topic."

Using the word "help" triggers the system to prompt us with questions about the article we want to write.

This interactive exchange of answering and asking questions helps refine the article and shape it more in our own voice, based on the specific topics we want to address.

By following this approach, our writing will improve significantly, becoming more authentic and personalized.

So, make sure to utilize this tool the next time you want ChatGPT to assist ...

Hey guys, I have a quick tip regarding Instagram's algorithm:

There have been some recent changes, and it's important to stay updated. Here are the key changes:

Firstly, they no longer recommend using 8 to 15 hashtags like we used to. Instead, focus on using 3 to 5 hashtags. However, the emphasis now is on creating better descriptions and captions. It's preferred to include the tags within the captions. So, start writing more compelling captions, and there are helpful technologies like ChatGPT that can assist in creating SEO-friendly captions.

Another important aspect is video content. Instagram prefers that you edit videos within the Instagram app itself, rather than using third-party apps and bringing them into Instagram. For instance, avoid creating a video on TikTok and directly transferring it to Instagram. Instagram sees TikTok as a direct competitor, so keep that in mind when producing video content.

The last point relates to Instagram Stories. While many of ...

If you want a fun (and impactful) message to put on through your marketing channels, try something like this:

====

Hey guys, want a surprising real estate market statistic?

Here it is:

35.2% of sellers are receiving over full price when they close on a transaction.

Despite the talk of a real estate recession, it's a different kind of market. Low inventory due to sellers holding onto their homes with great interest rates has created strong demand. When a house hits the market, sellers are getting incredible activity and many are selling for over asking price.

So, if you or someone you know is thinking about selling, now is the time.

It's actually a great time to sell a home, contrary to what the news media may say. The market is unique and unlike anything we've seen before. Don't let the headlines mislead you.

I'm here to help you navigate this market and discuss any real estate questions or concerns you may have. Let's have a conversation about real estate or any...

Hey guys, June is National Home Ownership month.

This is a golden opportunity to reach out to all the homeowners in your database and provide them with a quick equity assessment.

Let's make the most of it! Instead of reaching out to one homeowner a day, let's aim for two or three. We can really make an impact this month. So here's the plan:

I'm going to use my favorite platform, https://www.narrpr.com/, which is free for every REALTOR.

It allows me to create a visually stunning, 81-page CMA (Comparative Market Analysis). But I won't just send them the paper CMA. I'll create a video using BombBomb or loom.com. In the video, I'll say,

"Hey, Mr. and Mrs. Jones, did you know that it's National Home Ownership Month? I wanted to provide you with an update on your home equity. There have been some significant changes in the market, and I want to keep you informed. So, here's a personalized report for your home."

And I'll walk them through the details. At the end of the ...

Quick question:

When was the last time you visited your own website? Not Zillow or your MLS, but your personal website?

Let's be honest, many agents forget about it after setting it up. They think it looks good and move on.

But here's the issue: your clients won't use your website unless you do and show them how. So, here's what you need to do. Pretend you're a buyer and go on your website, familiarize yourself with it again because it's been a while. I recommend using Loom (loom.com) to record a quick video tutorial on how to use your website.

In the video, you can say, "Hey guys, I'm thrilled to be working with you. I wanted to give you a quick tour of how to search the MLS on my website. It'll be simple and fun. In just two minutes, I'll show you how to get started."

Then, guide them through finding properties, creating searches, saving searches, and what to do when they find a property they like and want to explore further or visit. The whole process can take t...

I recently learned a great secret about social media advertising from Gary V's head of marketing.

This strategy brought them a 160x return on investment, so it definitely works. Typically, we as business owners focus on creating the most creative and visually appealing ad, as well as targeting the right audience.

However, we often forget about engagement, which is the third important component...

The algorithm watches for engagement, and when it sees it, the algorithm promotes the post to more people. This is why some ads are successful and some aren't.

One way to "juice" engagement is to start with a core group of advocates and ask them to comment on the post. We can also ask our sphere of influence for help. We can say, "Hey guys, please comment on my ad if you like it. Let me know what you think."

Most people who are close to us are happy to help.

Engaging with comments is important. We should respond to every comment that comes in, even negative ones. The algo...

I recently heard a great story about a real estate agent who moved to a new market and didn't know many people. She knew it would be challenging to succeed without a sphere of influence, so she came up with a brilliant strategy:

She researched the top 10 things people want to do in the area and created a video about each of them. She then posted the videos on YouTube and TikTok, and connected them to her website and blog.

By doing this, she was able to reach a wider audience and get her name out there.

She also used Facebook and Google pixels to remarket to people who visited her website, and started putting ads in front of them.

This strategy paid off, and it paid off big:

She went from zero to 10 million in business in just one year!

If you're interested in trying this strategy, don't worry - it's not technical or difficult. Everything you need to know can be found on YouTube, and most of it is free. The only cost is for ads, but even those can be done for a few dol...

Jess Lenouvel is a real estate marketing expert, author, and founder of The Listings Lab. In an age where algorithms rule our lives, her innovative approach bucks the traditional real estate mold and gives agents back their time and freedom without sacrificing growth or peace of mind. With an emphasis on marketing, personal connection, and timeless principles, Jess is a thought leader in the industry, enabling real estate agents to thrive in both their professional and personal lives. Listen to this episode and learn why identifying a niche is critical to creating a winning strategy, the nine posts that are critical to attracting (instead of chasing) your ideal client, how to choose your platform, and how to build your audience. Bring a pen because you will want to take notes!

Hey guys, what's the best way to make your real estate marketing really pop, to come to life and generate more buyers and seller calls and emails and texts?

Well, the secret is using the AIDA approach, which stands for:

Attention
Interest
Desire
Action

I want you to go back and measure all your marketing against this standard. It's simple and easy to understand.

It starts with Attention.

Is the marketing you're doing grabbing people's attention, shaking them and saying, Hey, you gotta look at me?When you look at marketing in magazines, on television, or on the internet, it has to break through the other 5,000 advertising messages the average American sees every day. So how do we break through? A lot of times, it's by asking a question, using photography, or creating visuals that are funny, ironic, or shocking. If it's the same old boring photos and headshots that you see with most realtors, it won't do that. We have to get outside the box.

The second thing is Interest.

We...

Hey guys, in real estate, we often hear the word "affordability". What does it mean and how can we break it down for our clients? Affordability has three components.

The first one is how much people are making. In the last year, on average, wages have gone up a little over 7%. So people are making a little bit more, which means they can afford a little bit more in their house.

The second leg of this is housing prices. Housing prices have flattened out compared to what we were seeing in 2019 and 2020, and in some markets, we're seeing some declines. Last quarter, home prices decreased by about 4%, which is significantly less than the double-digit gains we have seen in previous years.

The last component is interest rates. Interest rates are having the biggest impact on affordability. But it is important to remember that when buying a home, home prices are permanent, but interest rates and wages are temporary. As wages generally increase year after year, two of the compone...