The Most Effective Trick for Recruiting New Agents & Retaining Old Agents

Hey guys, if you're a brokerage owner or team leader, I've got an idea for you. And that is the power of gifting.

Why is gifting so important? Well, gifting is important because it helps you show up in people's lives in a whole different way. And if we're somebody that's trying to recruit or retain agents, gifting is a super powerful strategy.

Let me give you both:

So if you have a staff, a small staff or a big staff, why don't you empower them with a small budget? Not a large budget, a small budget, maybe $200 to $300 a month, where they have the power to gift someone in the office or on your team because of something that's happening in their lives.

They had a sick baby, or they've had somebody graduate high school or college, or their spouse is retiring.

Whatever you see, whatever they see as your staff, they can say, “hey, I'm going to go spend a few dollars on a little gift, personalized gift for this person.”

And of course, who is going to be the one that's listed as saying the gift? You are, as the team leader, the brokerage owner, and they're going to let you know what they sent.

Now, the person receiving the gift is going to say, “wow, Jim, or that broker of mine or that team leader of mine has done such an amazing job because they care about me and they care about what's happening in my life.”

And that's what we want people to feel. And that's what you really do. You do care about people in their lives.

Sometimes real estate can feel very transactional. We want to move it away from transactional to relational.

So that's retention, right? But how can we do this when it comes to recruiting?

What if you started giving a closing gift, a personalized closing gift, to the other agent, a co-op agent in your transactions?

Not every agent because you won’t recruit every agent, but certainly the ones you're interested in recruiting.

A nice closing gift. And you just put a note on that that says, “Hey, we're so thankful to work with you on this transaction. I know Jane said you did an amazing job. If you ever want to talk shop, I'm here for you. Have a great day. Hope you enjoy this.”

And then it's a personalized gift given to them. Wow, what a way to elevate those relationships out there in the market.

They're going to call you. They're going to text you. You're going to thank you. And it's just amazing goodwill that you're going to put out there.

Guys, if you want ideas on retention and recruiting that really work, and you're looking for something that really is going to elevate your business and help you recruit experienced agents...

=> Sign up for a discovery call with me here

We can talk to you about our coaching that centers 100% around recruiting and retaining experienced agents in your market.

Love to have the conversation soon. Have a great day and good selling.
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