Stop Losing Agents: The Simple “Dog Food” Rule Every Brokerage Must Follow
A quick question for you brokerage owners and team leaders out there: do you eat your own dog food?
What do I mean? I mean this: that you're using the same systems that you're providing your own agents. So if you're giving them a certain CRM, if you're giving them a certain platform to use, if you're giving them a follow-up program, you're telling them to use social media, you're telling them to do video, you're telling them to have a YouTube channel, etc.
You have all these systems at your office. But are you using the systems that you're providing, and do you know them like the back of your hand? Can you train them on these tools? Are you an expert in it because you're eating your own dog food every single day?
When you do this at a high level, agents respect you because they want to be led by somebody that's at the front. They want to be led by someone else using the same systems.
And number two, you're going to be able to help them grow their own businesses.
The worst thing I'...
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