Urgent Before Summer Ends: Why REALTORS Must Have This Conversation When Listings Aren’t Selling
Hey, guys, we're coming up on the end of summer. What does that mean for sellers?
Well, if they're still on the market and they haven't got an offer, this is really when we should be having some of those conversations with them about really getting their pricing, maybe realigned, repositioned for the market, meeting the market where it is. And so we're having these repositioning conversations.
One of the things I like to talk about is their peer group. And their peer group, for me, is the other 10 or 20 properties in the market (if there's that many, or maybe it's five) that they're competing with.
And in other words, those are the most likely listings that someone will look at if they're also looking at theirs.
So my conversation might look something like this, where I call the seller and say:
“Hey, coming into the end of the summer now, I wanted to give you a quick update on what's happening with your peer group. That's the people that will have houses that are similar enough to...
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