The Honest Truth About Why Brokerages Sink into Mediocrity
Hey, brokerage owners, team leaders, I’ve got a few questions for you:
First: What’s been your biggest sale ever at your company? Interesting question.
Second question: What’s been your biggest month ever for closing transactions, by volume and sides?
And then third question: What’s been your biggest listing month ever, by the total number of listings coming into your office?
Those three key performance indicators—you might call those your best records, right? Your highest achievements as a company are really a fun thing to measure your team against and say:
“Guys, I just did a little study.”
You’re talking to your team members in an office meeting.
“I just did a study. Here’s our biggest sale ever in the history of our company—and this is the agent who did it.
And then, “our biggest month ever at this company has been 32 transactions, 15 million closed.
“Our biggest listing month ever was this number.
“I want to set a goal for 2026, 2027 for us to hit a higher number—a highe...
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In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
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