As brokers and managers, one of our jobs is crisis management, as we all know, right? We're dealing with crises all the time.

Agents that come into your office and they say, “I have a problem.”

They all think the problem is a crisis. So I'm going to give you a little tip on something I learned years ago. I call it the “1-3-1 Approach” for helping agents kind of learn to fish.

In other words, teaching them how to deal with the crisis in an effective way. Even if maybe you're not there to help them, you're going to train them how to address a crisis, address a problem that they're going on.

And this is a great retention tool, guys.

So the 131, here's how it works:

First, when they come into your office, you're going to cut to the chase. You're going to identify the problem. So you can identify one problem at a time, not ten. But let's talk about one problem. So that's the 1.

Then we talk about three possible solutions, three possible ways that we could get this issue solved. And I...

Hey guys, if you're a brokerage owner or team leader, I've got an idea for you. And that is the power of gifting.

Why is gifting so important? Well, gifting is important because it helps you show up in people's lives in a whole different way. And if we're somebody that's trying to recruit or retain agents, gifting is a super powerful strategy.

Let me give you both:

So if you have a staff, a small staff or a big staff, why don't you empower them with a small budget? Not a large budget, a small budget, maybe $200 to $300 a month, where they have the power to gift someone in the office or on your team because of something that's happening in their lives.

They had a sick baby, or they've had somebody graduate high school or college, or their spouse is retiring.

Whatever you see, whatever they see as your staff, they can say, “hey, I'm going to go spend a few dollars on a little gift, personalized gift for this person.”

And of course, who is going to be the one that's listed as saying...

Hey, brokerage owners and team leaders. I'm sure you've experienced this because I've experienced it a million times:

As a brokerage owner, later as you get a stream of agents coming into your office and they're always asking the same exact question. Like, "Oh, I got to ask you about this." And you're like, I've answered this like ten times this week. Drives you a little crazy, a little bananas.

But you go through and you do it again, and you think about that time suck of answering the same question over and over and over again.

Let me give you a solution for that.

And that is to create your own little mini university, right?

Your mini university just means you're going to create a recorded answer where you answer this frequently asked question, this FAQ question.

And now you push this out to your office and say, "Guys, I'm getting this question a lot. I just want to answer it en masse."

You put it on your Facebook closed group. Maybe if you had a YouTube channel, a private one,...