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Podcast #22- Digital Natives CEO and "Zillow Killer" James Rembert

      

Join Digital Natives CEO and "Zillow Killer" James Rembert as we explore a conversation that will fundamentally change how you think about your marketing strategy. Learn the difference between interruption based and search based platforms, why you should focus on platform mastery, and why video is the most practical way to deliver your message. Understand the difference between marketing and advertising, and what the ultimate ROI of the internet is and can be for your business model. Also don't miss how to increase conversions, create stronger client relationships, and build a wider audience for you brand. Don't miss this incredible interview!

Have you wondered if you online marketing strategy is on point? Are you ready for a Real Estate Coach? Check out the Path Performance Coaching Platform!

+ 16 Weeks of Daily On-Demand Coaching

+ Hundreds of Downloads - System, Forms, Checklist, Scripts

+ Live Coaching - Multiple Times a Week

+ Goal Tracking...

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How Educational Marketing Unlocks More Buyers And Sellers For Your Business

        

What is educational marketing?

Educational marketing is one of the most powerful techniques you can use to build trust and unlock more buyers and sellers for your business.

But how do you do it?

Well, you got to understand that a lot of expert marketers use what's called "The Curiosity Gap." That's where you pose a question or you put a statement out there and then it makes people curious about knowing the answer.

Now we fall into this curiosity gap all the time — from headlines to news soundbites that are trying to get you to watch the news at six o'clock, book covers, wine labels, and all kinds of things create curiosity in us. But when we look at our knowledge quest as human beings, we're always driven by not knowing and the power of wanting to know what we don't know, right?

So here's an example of this:

One of my good friends, Scott Lewis, a superstar realtor that I work with put this post out. And it was simply about the...

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Podcast #21- Lead Generation Master Ashlee Chapman on How to Win on the Phone

       

Watch and listen to lead generation expert Ashlee Chapman as she walks us through her tactical strategies for connecting with clients on the phone by focusing on warm targets like pre-forecloses, expireds, code violations, and for sale by owners. But how do you build a relationship on the phone? Ashlee breaks down the concepts of mirroring, tonality, scripting, personalization, and a classic opening that is so effective it will absolutely blow your mind! You can't miss this session!

Are you ready for a Real Estate Coach? Check out the Path Performance Coaching Platform!

+ 16 Weeks of Daily On-Demand Coaching

+ Hundreds of Downloads - System, Forms, Checklist, Scripts

+ Live Coaching - Multiple Times a Week

+ Goal Tracking and Activity Tracking

+ Marketing Assets Delivered Weekly

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Podcast #20- Financial Expert Alisa Glutz on Building Credit & Blasting Off with TiKTok!

       

Don't miss this incredible podcast episode featuring financial expert Alisa Glutz as she outlines how the next generation of home buyers can take control of their credit with simple strategies and tactics that anyone can benefit from. The author of the best selling book "Color my Credit" Alissa is a master at providing fast paced, real time relevant information that your clients can use today. In addition she has built a following on TikTok of over 420,000 in a little over one year - how? By using the power of education marketing combined with short form videos!

Are you ready for a Real Estate Coach? Check out the Path Performance Coaching Platform!

+ 16 Weeks of Daily On-Demand Coaching

+ Hundreds of Downloads - System, Forms, Checklist, Scripts

+ Live Coaching - Multiple Times a Week

+ Goal Tracking and Activity Tracking

+ Marketing Assets Delivered Weekly

Continue Reading...

Podcast #19- How to Leverage Community Relationships with Conchita Swiggart

         

Join this fast paced conversation with superstar REALTOR Conchita Swiggart as she provides insights into how she has built her business by leveraging her sphere of influence. In addition we dive deep into how she has leveraged community involvement to not only provide connect with her friends and business owners in the her local area but also to grow her database of people that know, like, and trust her as their "go to" REALTOR.

Are you ready for a Real Estate Coach? Check out the Path Performance Coaching Platform!

+ 16 Weeks of Daily On-Demand Coaching

+ Hundreds of Downloads - System, Forms, Checklist, Scripts

+ Live Coaching - Multiple Times a Week

+ Goal Tracking and Activity Tracking

+ Marketing Assets Delivered Weekly

Continue Reading...

Why Guns N' Roses Would’ve Crushed Real Estate

       

What can you learn from Guns n Roses about real estate?

My wife and I took a road trip recently and I took the time to download a book for us to listen to. I don't think she was too impressed in the beginning, but she learned to love it. It was a great book by Duff McKagan talking about his experience as the bassist for Guns n Roses.

We learned his crazy biography of how he got started with the band and what he went through in his life. One thing that he talked about, which really fascinated me, was when Guns n Roses was beginning as a young LA band. They would have to go out and meet with club owners and lounge owners to try to talk them into using them as a band.

In other words, they had to sell themselves. And something the lounge owners and business owners did was instead of just paying these kids to come in and play -- and if they were terrible, make their guests run out -- they would make the bands pay them to play in the lounge or...

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4 Digital Tools That Make It Irresistible For Your Clients To Send Referrals

        

What are the digital tools that buyers and sellers want us to deliver to them?

There is a new study that's recently come out that shares exactly what buyers and sellers would like us to use when we're working with them.

1. 3D Virtual Tour

Kind of like a Matterport tour. Another one that goes along with this is a digital floor plan. Now that might be a Matterport situation again where people can see the entire floor plan of the house. Sometimes we have that for new construction. Other times we might have to build that.

2. Email Notifications

Most of us have email available through our franchise groups or even through our offices where we can send automated emails to clients based on their needs that match the MLS database.

3. Video tours

Video tours with their agent (aka you!) offering to walk somebody through a house, maybe on FaceTime while they're not even physically present.

4. The ability to unlock a home and not even have the agent (aka...

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How To Take Advantage Of The Lowest Birth Rates In 100 Years

      

Something interesting that you might find surprising that it relates to real estate, but fertility rates in the US have gone down dramatically over the last hundred years. In America today, we've actually had another 1% decrease.

We have the lowest birth rates than we've had in a hundred years.

Here are the numbers:

For every 1000 women in America aged between 15 and 44, there's 58.3 births. And you compare this to World War Two, when all the baby boomers were born, that number was more closer to 140 births! So huge difference in the numbers.

Now, how does this relate to real estate? I'm going to share with you now. Here is the the data today:

Looking at buyers who have children under the age of 18 in the home, the share of that group has declined from 58% in 1985, all the way down to 33% in 2020. So there's a much smaller group of people buying homes. It's actually the minority, not the majority, who have kids under 18 at home.

So you need to...

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How To Respond To Buyers Who Think We're In A Housing Bubble

       

What do you say to a buyer who thinks we're in a housing bubble?

The response to this is really important and you might want to speak about this just on social media. It's a great social media post to talk about because it's on people's minds. They're a little bit fearful of going into the market and paying too much, getting trapped, or thinking it's like 2009 again.

So here's your response (and it could be a video response or post response) where you say:

"Hey, several buyers have asked me recently, is this a good time to buy? Or should they wait until prices fall? What they're really asking me is, are we in a housing bubble? Right? And the answer is no.

In fact, we have several solid economic indicators that show us that we're not even close to a bubble. And we're actually in an incredibly healthy real estate market and home prices are likely to rise going forward for the next several months.

Here's a couple of reasons why:

1. The number of homes...

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Why Pending Signs Dump Ice Cold Water On Your Most Qualified Buyers & Sellers

         

Why would you use a pending sign? A lot of REALTORS use a pending sign because they want to encourage people to list their home with them. And they want to show off to the marketplace that their marketing actually worked.

But a pending sign can actually be the worst possible thing you can do for your marketing.

Why?

Because when homeowners in your neighborhood see your listing go up, that's when they're most likely to call you and be curious about the home. The pending sign can help a little bit, but you're going to miss out on the most qualified buyers you can have. 

And I'll give you a classic example:

My wife and I have identified an area of town we want to live in called Echo of the Pines. It's a beautiful area with some nice homes in the neighborhood but very few homes come on the market. The other night when we were driving home, we saw a new for sale sign. As a REALTOR, I get all these alerts, but they become noise and I tune them out.

...
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