If we went through your SOI—your sphere of influence—I bet we’d find several people active on LinkedIn.

First question: are you on LinkedIn, and are you active there? You should be. But let’s set that aside and talk about what you can do on LinkedIn to really make an impact.

One of the easiest things you can do—something that takes just 10–15 minutes a week—is endorse a couple of people’s skills. LinkedIn makes this simple. You can say, “They’re great at marketing,” “They’re a strong presenter,” or “They provide excellent service.”

Whatever you truly believe they’re good at, endorse them.

Once you’ve endorsed their skills, let them know. Send a quick text or LinkedIn message:

“Hey, I took a minute today to endorse a couple of your skills. I’m doing this for a few friends. Just wanted to let you know. Hope you’re having a great day!”

That’s it. No ask. No expectation. Just a feel-good connection and a little gift they weren’t expecting. You’re being the Go-Giver, leading with valu...

Jess Lenouvel is a real estate marketing expert, author, and founder of The Listings Lab. In an age where algorithms rule our lives, her innovative approach bucks the traditional real estate mold and gives agents back their time and freedom without sacrificing growth or peace of mind. With an emphasis on marketing, personal connection, and timeless principles, Jess is a thought leader in the industry, enabling real estate agents to thrive in both their professional and personal lives. Listen to this episode and learn why identifying a niche is critical to creating a winning strategy, the nine posts that are critical to attracting (instead of chasing) your ideal client, how to choose your platform, and how to build your audience. Bring a pen because you will want to take notes!

When's the last time you updated your bio and refreshed your overall brand?

Remember the brand that you are selling is YOU. And you need to refresh your brand at least once a year. You might hate getting your picture taken, but you need a new one every year. And I'm not just talking about a new headshot. You also need to hire a professional photographer to do an entire photo spread for you.

On top of that, you need to update your bio. The best bios that will drive sales your way include the following four things:

1. They're timely
2. They're relevant
3. They include the latest and greatest things happening in your life that help you connect with people in a real way
4. And they include any awards you've received or accomplishments you've achieved

Your #1 goal with your bio is to create an emotional connection with people. So that when they read about you, they can easily decide that they want to work with you.

Once you've updated your bio, you have to make sure it's updated ac...