What we're going to talk about first is a company called Nucor Steel, a steel company, and a real estate conversation. Why? Well, this company was founded back in the 1940s, a big steel manufacturer. And they did very, very well for years and years and years.

And then in the 50s and 60s, they didn't do as well. Some market conditions changed in the 60s. They were going bankrupt until they brought this guy in: Kenneth Anderson Iverson. And he fundamentally changed the way the company operated. He rescued the company, and he's still studied today in management courses across the nation.

And so what did he do differently? He came into this steel company and told all the floor workers, "Guys, we're going to do something different. You're going to be one of the lowest-paid steelworkers in the nation now, starting right now."

How do you think that went over? Like a lead bomb, right?

And he said, "But we're also going to do something else. We're going to pay you per piece of product you p...