As a real estate professional, I know you’re probably already on Facebook and Instagram. Everybody is.
But are you on LinkedIn? And if you are, are you using it to its fullest potential?
Here’s why I ask: Did you know that one in three business owners is on LinkedIn? One-third of all the businesses in your town are on LinkedIn.
The beauty of LinkedIn is that it helps you flesh out your own database—your CRM, your SOI—because it connects you to people from professions you’ve been in before. If you list past employers and say, “Hey, I’ve worked at these three companies,” LinkedIn will suggest people you might know.
You might look at that and say, “You know what? I do know that person. They’re not in my database, but I do know them.”
Now you can connect with them on LinkedIn, send them a message, get reconnected, and start a conversation. Then move them as quickly as you can into your SOI.
Think about alumni groups or colleges you’ve attended. All of these business-related connectio...
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