The Secret Weapon Most REALTORS Don’t Know About LinkedIn Lead Generation

As a real estate professional, I know you’re probably already on Facebook and Instagram. Everybody is.

But are you on LinkedIn? And if you are, are you using it to its fullest potential?

Here’s why I ask: Did you know that one in three business owners is on LinkedIn? One-third of all the businesses in your town are on LinkedIn.

The beauty of LinkedIn is that it helps you flesh out your own database—your CRM, your SOI—because it connects you to people from professions you’ve been in before. If you list past employers and say, “Hey, I’ve worked at these three companies,” LinkedIn will suggest people you might know.

You might look at that and say, “You know what? I do know that person. They’re not in my database, but I do know them.”

Now you can connect with them on LinkedIn, send them a message, get reconnected, and start a conversation. Then move them as quickly as you can into your SOI.

Think about alumni groups or colleges you’ve attended. All of these business-related connections are ways to help you develop your SOI.

So don’t under-deploy LinkedIn. Dive in. Get your profile rebuilt. Update your photos. Start posting there just like you do on your other social platforms. Get active and see what happens.

You’re going to start unlocking business.

Now let me give you the secret weapon on LinkedIn that you’re probably not using very effectively.

That secret weapon is HR directors, human resource directors, at companies in your hometown.

You can search for this using LinkedIn Sales Navigator. You do have to subscribe, but it’s inexpensive compared to everything else we spend money on in this industry. Sales Navigator allows you to search by job title, so you can find every HR director in your community.

Once you identify them, you reach out and say, “Hey, I see you’re the HR director at the hospital,” or “You’re the HR director at the lumber mill,” or wherever it may be. Any business with over 50 employees usually has some form of HR director.

You say:

“Listen, I’m a relocation specialist with my firm, and I know you’re probably recruiting people from outside the area. If there’s ever a time where you need someone to take potential new employees on a tour of the local market, I’m your person. I’ll give them an amazing tour of the community. I’ll sell the community. You sell your company. No charge to the company. It’s just a service I provide as a relocation specialist.”

Imagine if you really honed your skills around relocation and became that person. Your business would skyrocket.

So there are a few ideas. If you like these strategies, ideas, and lead generation concepts, check out The Path Performance Coaching Platform here: https://www.erealestatecoach2.com/agent-coaching-2024

It’s only $1 for your first month. Take the system for a test drive, explore all the bells and whistles, get involved, get active, and see what starts to happen with your business.

I know it will have a dramatic impact.

Have a great day, and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.