Brokerage owners, I want you to think about the last agent you lost. I know it’s tough — I’ve been there. Losing an agent feels like a gut punch, like getting kicked by a donkey. It hurts.

When you think about that last agent who left, I want you to answer a tougher question: why did they leave? What caused them to go to another firm?

Sometimes they get led down a garden path and think the grass is greener. But often, and this is hard to admit because our emotions get in the way, the real reason they leave is because we didn’t have a close enough relationship with them.

And I’ll tell you something: Friends don’t leave friends.

That’s the reality.

You need a closer bond with your agents individually. And then you need to help them grow transactionally. Start with the relationship, then move to helping them grow their transaction count.

The only reason people leave is because they’ve been promised a path to more transactions. It’s rarely about the commission plan. Sure, that can sp...

As a real estate agent, you're probably looking for ways to generate leads in a unique or different way.

I'm going to give you one of those strategies right now. It’s completely outside the box, and I hope it gets your wheels turning and inspires a fresh perspective on your business.

Let me start with a fascinating statistic I first came across in The Millionaire Mind by Thomas Stanley. I’ve researched it myself over the years, and it consistently holds true:

90% of all millionaires—and people who will become millionaires—have volunteered or are actively volunteering in a charitable organization within their local community.

So, ask yourself:

Are you modeling that behavior by getting involved in local charities?

If not, what would happen if you started?

Here’s what happens when you do:

You begin networking with great people—people who are already successful or on their way to success. You’re also giving back to your community in a way that aligns with your passions.

If you’re ...