You can measure yourself as a manager or owner with one KPI, which means key performance indicators.

It's your per-agent productivity. Your per-agent productivity measures everything you do. It measures your recruiting, your retention, your training, your coaching, your mentoring, your marketing, your staff support. Everything you're delivering to your agents shows up in the pudding.

The proof is in the pudding. It's how well your agents are performing.

So, a question: Write this down. You should know your per-agent productivity as we sit here. If you don't, guess, but you should know it, right?

So what is your productivity when you measure it by volume and units?

If you're going to go back over the course of the last, let's say, 12 months, and if you know it, great. If you don't, I would challenge you to go back to your office and figure it out, because the higher you can push agent productivity, the happier your agents will be because they're making more money.

But you know som...