Hey, brokerage owners, team leaders, I’ve got a few questions for you:

First: What’s been your biggest sale ever at your company? Interesting question.

Second question: What’s been your biggest month ever for closing transactions, by volume and sides?

And then third question: What’s been your biggest listing month ever, by the total number of listings coming into your office?

Those three key performance indicators—you might call those your best records, right? Your highest achievements as a company are really a fun thing to measure your team against and say:

“Guys, I just did a little study.”

You’re talking to your team members in an office meeting.

“I just did a study. Here’s our biggest sale ever in the history of our company—and this is the agent who did it.

And then, “our biggest month ever at this company has been 32 transactions, 15 million closed.

“Our biggest listing month ever was this number.

“I want to set a goal for 2026, 2027 for us to hit a higher number—a highe...

Let me give you a quick, super simple thing that all REALTORS should do.

Once a week—maybe once a month at the very least—you should do the 24-hour report as a live report on your social feeds. It could be a Reel, could be a story.

But what is a 24-hour report?

It simply means you're on your hot sheet in the MLS, and you just read off the stats of the hot sheet. You're going to say something like this:

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“Hey, I just want to give you a quick update on what's happening with the market.”

It's been 24 new listings in the last 24 hours, 18 listings went pending, 32 have closed, and we've got 25 price reductions.

The market is really humming along. We've got a lot of great things.

I saw this really incredible buy come up that I'd love to share with you—if you're looking for a rental property, it looks incredible. We've got another one on a rural property that looks fun too, right on the river.

If any of you have a real estate need, I'd love to be somebody that you talk to. Give me a...

Hey guys, if you want to have a fantastic phone call with everyone in your database coming into December and January—right at the end of the year and the beginning of the new year—this is what I call the “Real Estate Tune-Up.”

We take our cars in for a tune-up every few thousand miles. We need to do the same thing with our database. The way you do that is by being direct and asking one key question.

Here’s the question.

“Hey, this is Jim. How are you guys doing? I’ve been thinking about you. I’m talking to everyone I know as we head into the new year, just on the business side, and I wanted to ask: is there anything you have on the horizon, real estate-related, for 2026 that I can help you with?”

That’s it. You just put it out there.

“Do you have anything going on in 2026, real estate–related, that I can help you with?”

You’ll be shocked by how many people say, “Actually, yes, we do. We’ve been thinking about something.”

Remember, about 5%—one in 20 people you talk to out in the...

As we gear up for the bustling spring and summer real estate market, it's crucial to leverage our networks effectively.

How do we elegantly request referrals and direct business?

Enter the real estate resume strategy.

Just like crafting a resume for traditional employment, create a polished document highlighting your real estate expertise: experience, market performance, education, skills, testimonials, and office history.

Distribute this resume physically and via email to your entire database. Accompany it with a cover letter emphasizing your readiness for the busy season and encouraging recipients to share your resume with potential buyers or sellers. Keep it concise, yet professional.

This approach conveys authenticity and seriousness, distinguishing you from agents solely focused on humor or gimmicks.

By showcasing your dedication to your profession, you establish credibility and foster genuine connections. It's not just about being funny; it's about meaningful engagement. Th...

There's a new study out that shows that 77% of homeowners believe now is a great time to sell their home.

And when you combine that with a recent study we talked about — which is that 1 in 10 homeowners is going to place their home on the market over the next 12 months. And 63% of those will do it in the next six months alone.

Question is:

What are you doing about it?

We know 80% of your business is going to come from a direct result of your sphere of influence. Either direct business or referred business. So we need to dive into that first and foremost.

I'm going to give you three ways to have impact at scale with these folks.

1. A weekly email into your database.

This doesn't cost you a dime, but it's one of the most powerful things you can do to stay top-of-mind.

But that email has to be value-orientated. It can't be garbage that people are going to look at it as spam. It has to be high value.

What's the highest value of content we can do? Sharing your opinion a...

Have you ever heard of Dave Ramsey? A lot of us have heard of Dave Ramsey but he is someone that wasn't super popular like five years ago. But over the last few years, boy, he's really taken a leadership position even within the real estate industry.

So who's Dave Ramsey? Dave Ramsey is a financial author, consultant, and coach. He has a podcast and hosts a radio program, which is highly syndicated across the country in many different media outlets.

What Dave Ramsey is doing is interesting. Because a lot of people don't know that he's now earning upwards of $40 million a year just in real estate referrals.

What he's doing is he positions himself as someone that's the expert. And then people come and say, hey, who does Dave Ramsey trust in each of the markets to list my home? He then collects a referral fee by referring agents to his audiences.

What a brilliant idea.

But what's really interesting about this when we take a hard look at this is what Dave has done.

Dave h...