Why should somebody put their house on the market today as opposed to waiting?
I'm going to give you three reasons why somebody should put their home on the market today. And I'm also going to give you a script right now that's going to dive deep into those three reasons that you could actually put out on social media yourself.
Okay, you ready? Here's why someone should be on the market today:
1. Low competition.
Low competition means you're going to get more offers and higher offers on your home. We now have about a million homes for sale in the country. The lowest in recorded history. It's been hovering right there.
And when there's low inventory, that means the buyers in the marketplace are going to look more closely at the inventory available. It's going to drive prices up. So that's good news for us.
2. The average seller in America is receiving 4.8 offers per listing.
Think about that! That's the highest it's ever been. It's the highest recorded ever — 4.8 offers per listing.
So it's highly likely you're going to be in a multiple offer situation. Multiple offers means homes get bid up and the prices go even higher. So that's exciting.
3. The days on market.
The days on market is the lowest it's been in forever. It's now an average across the country of 18 days on the market. Some are even far less than that. So you're gonna be able to sell quickly.
And because of all these things, you're gonna be able to name your terms.
A lot of cash buyers are waiving inspections and appraisals. A lot of buyers coming in and saying, "Hey, you know what? We're going to let you stay in the house. And we're going to let you stay as long as you need to find a replacement housing."
So you have a lot of power as a seller today.
Those are even more reasons to be on the market right now.
So how do you communicate this? We take those numbers and those ideas in put them into a video format. How are we going to put them into a video format?
I'm going to give you the script below that you can actually copy, paste, and use to build your own video right now today.
Okay? Here's your video. You're going to say:
"Hey, if you know of anyone considering selling their home or an investment property, here are three key reasons why putting your home in the market today could be the best time ever.
First is inventory — we are at an all-time low for inventory of available homes for sale in the nation. We're at about a million units. Less homes for sale means buyers will be competing for listings as they hit the market.
So you're much more likely to get higher offers and competing offers, which is why the average seller is receiving nearly five offers per listing when they do hit the market. And sellers are selling super fast. Average market time in America is about 18 days.
So if you know anyone that's considering selling my highest compliment is your referral. I would love an opportunity to have that conversation and see how I can help them and assist them."
See how simple that was? Simple script, less than 30 seconds — which means it's Instagram-friendly, Tik Tok-friendly, and Facebook-friendly. It's super easy to put out. We should all be doing this.
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