Did you know that the average buyer in the market right now believes that 20% down is mandatory?

In fact, when you talk to buyers, 80% of them believe that you need 20% down.

The reality is that most buyers are putting, on average right now, about 10% down. And of course, we know as REALTORS there are lots of programs where buyers can put way less than that.

You’ve got FHA at 3.5% down. Via USDA, buyers can get 0% down depending on your market. And of course, you’ve got to be a veteran in some cases for VA programs.

But there are also a lot of down payment assistance programs across the country.

In every state, every county, every city, there are down payment assistance programs, and most buyers are completely unaware that these are available.

80% of buyers will qualify for some kind of down payment assistance, yet a very small percentage take advantage of it.

Here’s one quick tip for you that can really help you reach a lot of buyers in your market and give them a great resourc...

Want a stat that'll blow your mind?

The millennial generation is wealthier than my generation and the one before me. They're wealthier than the last two generations at the same age.

You might say, "What? That can't be true."

But it is.

And here's why:

A lot of this has to do with buying a home, and this is great news for us. Many millennials bought homes pre-COVID or at the beginning of COVID, and they had to stretch to do it. We often don't give them enough credit, but a lot of them gave up their lattes and stopped ordering from Instacart and DoorDash. They really stretched and bought a house before or at the start of COVID.

Back then, they thought prices were high and that they were stretching too much. But they made it happen. Then, what happened with prices? Prices skyrocketed during COVID. So now millennials are benefiting from this huge equity build over the last few years. That equity makes them more affluent than the two generations before them.

So why am I bringing this...