Why Having A “Success Portfolio” Unlocks Easier Sales
Hey guys, as you're preparing for the new year, you should start to think about what you can do differently for 2023 that you have never done before?
A lot of you have a listing presentation. Some of you have a buyer presentation. Some of you have a pre-listing kit and a pre-meeting buyer kit for buyers. And a lot of you don't have those things.
But if you do have those things and you're saying, what's the next thing I could add to my overall mix of marketing materials?
I'm gonna give you an idea right now:
It's called my "success portfolio."
If you were gonna go to an architect, photographer, or even a baker or wedding planner, when you go into those places and you talk to them about doing business, a lot of times they'll bring out their portfolio. And their portfolio is kind of a graphic representation of what they've done. A visual representation of what they've done in the past for other clients.
So the...
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