But Zillow say's the house is worth .....
At some point you will hear a buyer or seller say these words to you. How you respond can determine if you will gain a client's trust or potentially lose a listing or a sale. Ultimately buyers and sellers are driven by a need to feel confident in their decision making. What they are looking for is clarity and certainty. This is often why they go in search of answers from sites like Zillow and why they sometimes embrace Zestimates.
To be viewed as a real estate expert it's important to define yourself as someone who provides not just information but more importantly interpretation of data. You are the consultant, the adviser, and most importantly the clients advocate.
Watch and learn as Jim uses Zillow's own website against them by utilizing the Zillow Accuracy Chart as well as powerful scripting.
Do you need more leads, more listings, more buyers, and more closings?
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