One of the things that we're seeing across the country, at every level is that buyers are climbing the pricing ladder and purchasing more expensive homes.
A couple of reasons. First lower price categories have sold out in a lot of markets so they're forced to go up to the next price bracket. But another reason is interest rates. As interest rates decline it allows buyer to move up into price brackets they haven't been able to before without having as big as an impact on their house payment as in years past.
Interestingly what's happening now is that we are starting to see this really impact the luxury. This is an incredible opportunity! Now is a great time to dive into expired luxury listings that have been off the market for an extended period of time and start making contact. We call these legacy expired listings.
To get started do some deep research in your MLS. Go back two, three, or even four years on expired luxury listings. Can't find a phone...
What if you had a reason to call a For Sale by Owner or Expired Listing that created a sense of urgency and provided a real purpose behind every call? You can by using events.
Events are happening in your real estate business all the time. Closings, pendings, offers, even showings are events that create an opportunity to make contact with For Sale by Owners and Expired listings. By targeting the neighborhoods where these events occurred you can unlock more listings and more opportunities.
Check out this quick video for two scripts to begin using events as a marketing tool.
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About Jim Remley
Jim Remley is a nationally recognized expert in the field of...
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