What are the digital tools that buyers and sellers want us to deliver to them?
There is a new study that's recently come out that shares exactly what buyers and sellers would like us to use when we're working with them.
1. 3D Virtual Tour
Kind of like a Matterport tour. Another one that goes along with this is a digital floor plan. Now that might be a Matterport situation again where people can see the entire floor plan of the house. Sometimes we have that for new construction. Other times we might have to build that.
2. Email Notifications
Most of us have email available through our franchise groups or even through our offices where we can send automated emails to clients based on their needs that match the MLS database.
3. Video tours
Video tours with their agent (aka you!) offering to walk somebody through a house, maybe on FaceTime while they're not even physically present.
4. The ability to unlock a home and not even have the agent (aka you!) present.
New technology like what's coming out from companies like TOOR makes this possible. We haven't seen this widespread in a lot of the market, but there's a lot of demand for it. So we'll see if that starts to come to fruition.
So here's a couple of questions for you:
You know you're going to sell a house in an hour after you take a list listing. And you're probably going to get multiple offers the next day.
So why would you go through the trouble of creating a 3D virtual tour or a digital floor plan? Why would you go through the trouble of creating a video or having HD photos taken when you know the property's going to sell?
It's just extra costs for you. But that's the wrong way to think about it.
Yes. You're going to probably sell the listing instantaneously.
But what we're going to look at in terms of your marketing is that this is a resume for your next listing. The neighbors are watching. Your database is watching. And when you put out massively excellent video marketing, 3D photography, 3D virtual tours, and all of the other things we're talking about here, you're signaling to everyone that they can feel confident in using you and referring you to their friends, family, neighbors, and colleagues.
That's what you want. You want people referring you. And this builds your resume.
So every listing you take, go all in on your marketing. Don't skimp, don't push back, just go all in. And those people will then refer you to other friends and family.
I hope that helps you today.
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