Why would you use a pending sign? A lot of REALTORS use a pending sign because they want to encourage people to list their home with them. And they want to show off to the marketplace that their marketing actually worked.

But a pending sign can actually be the worst possible thing you can do for your marketing.

Why?

Because when homeowners in your neighborhood see your listing go up, that's when they're most likely to call you and be curious about the home. The pending sign can help a little bit, but you're going to miss out on the most qualified buyers you can have. 

And I'll give you a classic example:

My wife and I have identified an area of town we want to live in called Echo of the Pines. It's a beautiful area with some nice homes in the neighborhood but very few homes come on the market. The other night when we were driving home, we saw a new for sale sign. As a REALTOR, I get all these alerts, but they become noise and I tune them out.

What is your marketing sequence for a new listing during Covid-19?

Watch this quick video for some ideas on how to create urgency and multiple offer opportunities using virtual open houses and batched showings.

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The number of live showings and foot traffic through listings has dropped dramatically over the past few weeks. One example the Sentrilock® foot traffic index decreased 47.4 points in March from the prior month and is down 21.1 points from one year ago.

The good news virtual showings are dramatically rising and pending sales are beginning to tick back up.

So how do you manage a sellers expectations? Watch this quick video for a scripts that can help you when talking to new and existing sellers.

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Implement game changing lead generation strategies, grow your sphere of influence, improve your presentation skills, and tap into your true potential. This is your time to create the business and life you deserve!

Accepted Students Receive 14 Days of FREE Coaching: Including 12 On-Demand Video Lessons, 26 Instant Action Downloads (scripts, forms, texts, letters, social media tools, and more). Plus Live Monday Morning Momentum...

• https://www.whatsapp.com/
• https://zoom.us/
• https://www.messenger.com/
• https://duo.google.com/about/

Now is the time to embrace video as a part of your process and help your clients continue on their real estate journey. 

How do we make sellers and buyers feel more comfortable about entering and viewing homes during the coronavirus outbreak?

One way is by providing clear guidelines of what buyers and selling agents should do when they enter a home, and what sellers should do after each showing. For instance some agents are using a flyer posted on the door of their listing or in the entry way that clearly spells out showing instructions. (Some agents are also adding this language to their MLS remarks with Broker Approval)

Some sample language:

• Selling brokers and buyers should wash their hands upon entering our home or use hand sanitizer prior to entering the house.
• Selling brokers and buyers should refrain from touching counter tops, surfaces or door knobs in the home.
• Listing brokers or sellers should wipe down all surfaces in the home after the buyer exits. 

For agents and sellers that choose to do an Open House you may want to consider the following safety tips. In addition many agents are...

As more listings enter the market the competition for buyers and offers in many areas of the country is rising rapidly. Because of this it's important help your sellers position their home to have the best chance at selling. 

In a recent study of 4200 REALTORS it was founds that 68% of staged homes received offers at least 9% more than their counterparts who were un-staged.

Watch and learn what staging means, how to discuss it with your sellers, who pays for it, and the top recommendations from REALTORS nationwide. 

Are you ready for a real estate coach? Explore Mastery Classes that can help design the career and the life you deserve including:

• Sphere of Influence
• For Sale by Owner 
• Open Houses
• Expired Listings
• Business Planning

About Jim Remley:

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock...