I have a quick question for you:
Are you marketing your marketing?
You might be wondering what I mean by that, right? Well, let me explain: As real estate agents, we do an amazing job for our clients. We use drone photography, staging, postcards, social media marketing, and more to showcase their properties. We go all out to sell their homes in record time and get them top dollar.
But who actually experiences all of this marketing? Sure, the buyers who purchase the property may see it, as well as a small group of people in our closest network. However, not everyone is seeing all of our marketing efforts. In fact, on social media, only about 4-6% of our audience is actually seeing our posts.
So, how do we market our marketing?
One approach is to create a success portfolio. Whenever you have a beautiful, photogenic listing, go all out and create a home book, do exclusive videography, Matterport, and everything else. Treat it like an interview for your next listing. Then, take all of that marketing and turn it into an email to your entire database. Share your video, home book, flyers, postcards, and social media posts. Let them see everything you did to help those sellers get their property sold in record time.
By doing this, you're showcasing your work to potential clients and earning referrals.
You can also take it a step further by creating a virtual success portfolio using fliphtml5.com. Whenever you interview for a listing, send it out as a follow-up to your meeting or in advance of your arrival. Show them what you've done for previous sellers to get their property sold in record time.
If you're interested in more coaching on how to market yourself and your business, check out The Path Performance Coaching Platform.
When you join The Path, you get instant access to:
+ 20 Weeks of Daily On-Demand Coaching so you can find more high-quality leads more often and turn them into more listings
+ Hundreds of Downloads - System, Forms, Checklists, and scripts to make your job easier
+ Live Coaching - Multiple Times a Week
+ Goal Tracking and Activity Tracking
+ New Marketing Assets Delivered Weekly
And you get two weeks to try it out for free. Visit https://www.erealestatecoach2.com/agent-coaching-2023 to start your trial.
Implement game changing lead generation strategies, grow your sphere of influence, improve your presentation skills, build systems, tap into follow up tools, learn time management strategies, and tap into your true potential.
This is your time to create the business and life you deserve!
✔ Take Control of Your Career!
✔ Manage Your Time Effectively!
✔ Attract Clients Instead of Chase Clients!
✔ Plug into Proven Systems!
✔ Tap Your True Potential!
Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!