A Simple Social Media Post that Attracts Buyers & Sellers (And Changes How People View You)

Hey guys, when’s the last time you put an in-search-of ad out on social media? We’ll call it an ISO.

An ISO ad could be as simple as saying, “Hey guys, I have a buyer looking for a home in the Jacksonville area. Three bedroom, two bath, up to $600,000. They’re looking in this school district. If you hear of anybody thinking about selling, please send them my way.”

This has so many benefits you don’t even realize.

You might say, “That’ll never work. I’m not actually going to get somebody who says they’re interested in selling. That’s a waste of time.”

That’s not the point.

The point is that you’re telling everybody in your sphere, everybody in your social media audience, that you are a busy REALTOR and that you will leave no stone unturned in finding homes for your clients.

They’re going to say, not only is Jim busy, he’s actually going the extra mile for his client.

If you do this consistently, you’re helping people see you through a different lens.

Some of you have a problem with the way people look at you. They say, “I remember Jim when he was a school teacher,” and they can’t get it out of their mind. Or, “I remember when Jim worked at the hardware store down the street.” They still see you that way.

They don’t look at you from a different lens.

The only way you’re going to break through and get them looking at you differently is to say what you’re doing all the time. You have to show what you’re doing in terms of work.

Another way to do this on the seller side is to talk about stats.

You might say:

“I just came across some incredible stats that show one-third of the transactions happening in America right now are cash sales — about 30%. A lot of times we get caught up in interest rates, but 30% of buyers are not interest-rate sensitive.

If you know of anybody thinking about selling, I would love an opportunity to have a conversation with them, because right now it’s a great time to be on the market.

We’re in pre-spring right now. We’re not quite at the full spring surge. People coming to market now are getting ahead of the curve. Inventory is still low. Interest rates have come down. There’s a lot of activity happening.

Please send them my way.”

I can use those in-search-of ads looking for buyers, but I can also use posts where I’m sharing data to encourage sellers to talk to me.

In both cases, I’m doing the same thing. What am I doing? I’m turning the lens around.

I’m making people think about me not as the hardware store guy, not as the person they saw at the grocery store, but as a REALTOR.

This increases visibility.

If you want more ideas like this, join us at eRealEstateCoach2.com. Check out The Path Performance Coaching Platform. It’s only $1 for your first month, and we’ll give you hundreds of lead generation strategies.

Learn more here: https://www.erealestatecoach2.com/agent-coaching-2024

Love to see you there soon.

Have a great day. Good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.