I had a friend of mine tell me a strategy recently, and I thought it was a brilliant strategy.

He calls it the “3-1 Strategy” and it's a strategy that all of us can implement starting right now, today.

Here's what it looks like:

Every morning when you get up, quickly review three articles about real estate.

Now, you might use your AI to help you with this, whatever AI tool you're using. But you're looking for three quick articles you can scan through.

What you're looking for is one idea, one concept, one stat that jumps out at you about the real estate market.

It could be nationally. It could be locally.

When you've got that stat, now you've read three articles and you've found one stat.

I'm going to push this out to ten people in my SOI, either through a text, through an email, maybe through a video text, social media, or a strategy like a DM.

Or you could actually be posting and going big on social media with this idea and concept too.

The idea is I'm going to push this out...

Brokerages owners, you’ve probably heard me talk about this before, but I want to give you a different spin on it.

When I’m talking to agents, I give them what I call my “4-1-1-1 Strategy.”

For them, that means:

1. Lead generate for one hour a day
2. Set one appointment a day
3. Go on one appointment a day
4. Add one new person to their sphere of influence each day

If agents do that consistently, they’ll see transformation in their business within 30 days.

But what if I told you, as a brokerage owner, that you could apply your own version of the 4-1-1-1 Strategy to create transformation for yourself?

Here’s what I’ve found: the most successful recruiters in the country—the ones consistently bringing on experienced agents month after month—operate just like top-producing agents.

Most of their recruits—70%, 80%, sometimes even 90%—come as referrals from people already in their office. They’ve built such strong relationships that their agents become evangelists, out there singing their ...