How Brokerages Can Turn Their Agents Into Their #1 Recruiters

Brokerages owners, you’ve probably heard me talk about this before, but I want to give you a different spin on it.

When I’m talking to agents, I give them what I call my “4-1-1-1 Strategy.”

For them, that means:

1. Lead generate for one hour a day
2. Set one appointment a day
3. Go on one appointment a day
4. Add one new person to their sphere of influence each day

If agents do that consistently, they’ll see transformation in their business within 30 days.

But what if I told you, as a brokerage owner, that you could apply your own version of the 4-1-1-1 Strategy to create transformation for yourself?

Here’s what I’ve found: the most successful recruiters in the country—the ones consistently bringing on experienced agents month after month—operate just like top-producing agents.

Most of their recruits—70%, 80%, sometimes even 90%—come as referrals from people already in their office. They’ve built such strong relationships that their agents become evangelists, out there singing their praises and bringing new people to them.

That’s the best kind of recruiting. So how do we apply the 4-1-1-1 Strategy to you?

First, create a spreadsheet with all your agents listed.

Then add four columns labeled:

• Phone Call
• Text
• Video Text
• Handwritten Card

Now, here’s how to use them:

Phone Call: Call every person in your company. Just check in and ask, “How’s your pipeline? How’s business? How can I help you?” Keep it conversational and genuine.

Text Message: Find reasons to text your agents—congratulations on a new listing, a closing, a community award, anything positive.

Video Text: Send a quick video message that’s personal and relevant. Say something like, “Hey, we’re having a Christmas party—hope you and your spouse can make it!” or, “Hey, we’ve got a charity event this weekend—come join us!”

Handwritten Card: This one’s the most powerful (and the one most people skip). Send a handwritten card to every agent on your team. I’ve done this for years, and when I visit offices, I still see those cards pinned on boards or taped to desks—sometimes with dust on them—but still there.

If you can, send the card to their home. When their spouse or significant other opens it, it creates a personal connection that deepens the bond even more.

The goal is to elevate relationships to friendships. Every agent in your company should see you as a friend. And when they do, they’ll refer more people to you—because friends refer friends.

If you’re not getting many referrals from your agents right now, it’s likely because those relationships aren’t deep enough. Strengthen them, and watch your company grow.

Would you like to start recruiting 1, 2, 3, or 5 agents a month? Then, sign up for a discovery call with me, and let’s talk about your goals for the next 12 months. This is the path to do it.

We offer one of the most affordable coaching programs in the country for brokerage leaders who want to grow. And remember: recruiting is the number one ROI for brokers. Most investments you make as a broker don’t come close.

So, sign up for your discovery call here, and let's figure out how your brokerage can grow. 

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.