Brokerages owners, you’ve probably heard me talk about this before, but I want to give you a different spin on it.

When I’m talking to agents, I give them what I call my “4-1-1-1 Strategy.”

For them, that means:

1. Lead generate for one hour a day
2. Set one appointment a day
3. Go on one appointment a day
4. Add one new person to their sphere of influence each day

If agents do that consistently, they’ll see transformation in their business within 30 days.

But what if I told you, as a brokerage owner, that you could apply your own version of the 4-1-1-1 Strategy to create transformation for yourself?

Here’s what I’ve found: the most successful recruiters in the country—the ones consistently bringing on experienced agents month after month—operate just like top-producing agents.

Most of their recruits—70%, 80%, sometimes even 90%—come as referrals from people already in their office. They’ve built such strong relationships that their agents become evangelists, out there singing their ...